At Element212, we specialize in building remarkable brands. Our work starts with research, where we uncover valuable information about your brand and your customers, directly from the source. Next, we utilize this data to develop the specific strategies necessary for achieving YOUR brand goals. To ensure a consistent brand image that effectively engages your customers, we manage your brand throughout their awareness, evaluation, and retention stages. Research is conducted annually to inform new strategies, keeping your brand relevant in your changing market and consistent in your growing business.
All of our work begins with research.
Remarkable brands don’t make assumptions. They gather the data necessary to make informed, purposeful decisions aimed at achieving their big-picture goals. We use a proven qualitative and quantitative research methodology to collect data from team members, customers, lost leads, and the market. A thorough understanding of your current brand image, along with your customers’ and market’s perceptions of your brand, inform strategies that reach and connect with your audience in meaningful ways.
A consistent brand position provides a strong foundation.
Remarkable brands are easily recognizable, set clear expectations, and leave a lasting impression. Every instance of your brand, whether the logo, website, marketing campaign, signage, or customer touchpoint, should have a strong, consistent image and voice. Our strategy ensures that each message aligns with who you are as a company and connects your brand with your target audience.
Marketing with creativity, diligence, and intentionality.
Element212 specializes in strategic, data-based branding that sets you up for success right from the start. With creative, agile, and cohesive marketing, we strive to position your brand as remarkable. Using customer-driven tactics and a transparent communication style, our brand strategists regularly review your marketing performance, adapting strategies to keep up with the growth and changes of your business and audience. We ensure all campaigns stay focused on your big-picture goals with a clear, consistent vision, from conception to execution, to improve your company’s ROI and customer experience.
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