Georgetown Market is a natural-living grocery store that has been devoted to the health and economy of the Indianapolis community since 1973. Their primary goal is to provide their customers, especially those with specific dietary needs, with a wide range of high-quality, locally sourced organic and natural produce, supplements, vitamins, and more.
Georgetown Market was experiencing a decrease in sales due to large competitors entering the market and the rising trend of grocery e-commerce. To keep up with the changing economy, Georgetown Market needed to modernize its marketing and business approach.
Our goal was to reposition Georgetown Market as the local leader in health foods and increase overall brand awareness. We developed a strategy that would help them engage and convert their ideal customers. Their marketing strategy includes:
We redesigned Georgetown’s logo to revitalize and modernize its brand and develop a more consistent brand image with who they are as a company today.
We conducted qualitative and quantitative research with their team members and customers to support our branding and marketing efforts
We created a detailed brand style guide that directs the appearance and brand voice across all platforms. This guideline supports the branding and marketing work in keeping a consistent brand presence across various teams and platforms.
We redesigned the Georgetown Market website with a more intuitive navigation, helping visitors quickly access the most popular pages and shopping links. It highlights the Georgetown brand history, culture, and values, including community education, healthy living, and valuing each individual team member.
We developed advertising campaigns using online ad platforms to reach the target audience,increase awareness, and build stronger lead engagement.
After over 50 years of business, Georgetown Market continues to expand their services and upgrade multiple areas within their store. Georgetown Market’s new logo now resonates with its diverse audience and represents its values and identity more effectively. Their content focuses heavily on the company values: of health, education, and natural living. They continue to connect with their local community through relevant events related to healthy and vibrant living. This family brand brings a quality of life to their community and customers that is unmatched by any big-box store.
Georgetown Market’s logo and branding was ready for a new look that better captured the store’s offerings and atmosphere. We updated their color palette and created a new logo featuring a lemon as the mark, which helped give the brand a fresh, modern look.
Once the new logo and color palette had been established, we created a brand style guide as a guideline for Georgetown in all of their marketing efforts. The style guide gives direction on how to use their logo, colors, imagery, and more in order to keep their brand consistent.
To raise brand awareness and promote specials at Georgetown Market, we create and run monthly digital advertising campaigns that align with their goals.
To match Georgetown Market’s new branding, we updated the look and feel of their homepage and the eatery page.
