Georgetown Market is a natural-living grocery store that has been devoted to the health and economy of the Indianapolis community since 1973. Their primary goal is to provide their customers, especially those with specific dietary needs, with a wide range of high-quality, locally sourced organic and natural produce, supplements, vitamins, and more.
Georgetown Market was experiencing a decrease in sales due to large competitors entering the market and the rising trend of grocery e-commerce. To keep up with the changing economy, Georgetown Market needed to modernize its marketing and business approach.
Our goal was to reposition Georgetown Market as the local leader in health foods and increase overall brand awareness. We developed a strategy that would help them engage and convert their ideal customers. Their marketing strategy includes:
After over 50 years of business, Georgetown Market continues to expand their services and upgrade multiple areas within their store. Georgetown Market’s new logo now resonates with its diverse audience and represents its values and identity more effectively. Their content focuses heavily on the company values: of health, education, and natural living. They continue to connect with their local community through relevant events related to healthy and vibrant living. This family brand brings a quality of life to their community and customers that is unmatched by any big-box store.
Georgetown Market’s logo and branding was ready for a new look that better captured the store’s offerings and atmosphere. We updated their color palette and created a new logo featuring a lemon as the mark, which helped give the brand a fresh, modern look.
Once the new logo and color palette had been established, we created a brand style guide as a guideline for Georgetown in all of their marketing efforts. The style guide gives direction on how to use their logo, colors, imagery, and more in order to keep their brand consistent.
To raise brand awareness and promote specials at Georgetown Market, we create and run monthly digital advertising campaigns that align with their goals.
To match Georgetown Market’s new branding, we updated the look and feel of their homepage and the eatery page.
