Georgetown Market is a natural living grocery store devoted to the health and economy of their local Indianapolis community since 1973. Their primary goal is to provide their customers, especially those with specific dietary needs, with a wide range of high quality, locally-sourced organic and natural produce, supplements, vitamins, and more.
Georgetown Market was experiencing a decrease in sales as a result of large competitors entering the market and the rising trend of grocery e-commerce. They needed to modernize their marketing and business approach to keep up with the changing economy.
Our goal was to reposition Georgetown Market as the local leader in health foods and increase overall brand awareness. We developed a strategy that would help them engage and convert their ideal customers.
Since the start of our work, Georgetown Market has experienced a substantial increase in brand awareness and revenue. Over the past years, our digital advertising efforts have increased Georgetown Market’s brand exposure in central Indiana. This growth has allowed them to expand their services and upgrade multiple areas within their store. In addition, Georgetown Market’s new logo now resonates with their diverse audience and represents their values and identity more effectively.
Georgetown Market’s logo and branding was ready for a new look that better captured the store’s offerings and atmosphere. We updated their color palette and created a new logo featuring a lemon as the mark, which helped give the brand a fresh, modern look.
Once the new logo and color palette had been established, we created a brand style guide as a guideline for Georgetown in all of their marketing efforts. The style guide gives direction on how to use their logo, colors, imagery, and more in order to keep their brand consistent.
To raise brand awareness and promote specials at Georgetown Market, we create and run monthly digital advertising campaigns that align with their goals.
To match Georgetown Market’s new branding, we updated the look and feel of their homepage and the eatery page.