The Rise of the “Zero Click Search” and What You Can Do About It
When it comes to ranking the most effective search engines, Google sits alone at the top of the mountain. They’ve earned that spot by keeping a consistent focus on
MARKETING MATTERS
Part 3: From Surviving to Thriving: Putting It into Practice
The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
Part 2: From Surviving to Thriving: Understanding Your Customer’s New Buying Habits
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written with you in mind. Consumers’
Part 1: Move Your Business from Surviving to Thriving
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of a changing economy, new opportunities
Beyond the Ad Spend: How Service Businesses Can Support Cold Leads to Maximize Conversions
Many of those running a business believe that once an ad is live, everyone thereafter will convert into a sale. There is a perception that online leads are magically different
An Interview with Founder and President Tammy Coleman
In celebration of Women’s History Month, we asked Tammy Coleman, Element212’s founder and president, a few questions about her journey as a businesswoman in the marketing industry. “If I have
The ACD’s of Marketing to the Customer Journey
Sure, we all know our ABCs. This though, is marketing, and if you don’t know the ACDs, you’ve got some catching up to do! What does ACD stand for in
Landing Pages: Where Your Website and Digital Marketing Intersect
With the exception of a couple of ad types, all digital ads need a “home base” – a place to direct the audience to learn more and convert. At first,
Top 4 Digital Advertising Trends to Look Out for in 2020
It’s hard to believe it’s 2020, isn’t it? In 2019, new technologies emerged and influenced many areas of the marketing industry and beyond. While many organizations have a hard time
All SEO is Not Created Equal: How to Win in Local SEO Without Wasting Time or Resources
SEO. Search engine optimization. The phrase that every business owner knows enough about to understand they need it, but rarely truly understands the nuts and bolts that make the SEO
Top 3 Questions to Ask When Choosing a Marketing Research Firm
Selecting a partner to conduct research on your behalf is a significant commitment, and naturally, it can be a challenge. But there are ways to figure out which firm will be best for you.
Is Your Logo Serving You Well?
Often, we underestimate or overestimate what a logo can do. Simply put, a logo is a mark that represents your brand. Its job is to help identify your brand, not explain it.
