The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written with you in mind. Consumers’
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of a changing economy, new opportunities
Many of those running a business believe that once an ad is live, everyone thereafter will convert into a sale. There is a perception that online leads are magically different
In celebration of Women’s History Month, we asked Tammy Coleman, Element212’s founder and president, a few questions about her journey as a businesswoman in the marketing industry. “If I have
With the exception of a couple of ad types, all digital ads need a “home base” – a place to direct the audience to learn more and convert. At first,
It’s hard to believe it’s 2020, isn’t it? In 2019, new technologies emerged and influenced many areas of the marketing industry and beyond. While many organizations have a hard time
SEO. Search engine optimization. The phrase that every business owner knows enough about to understand they need it, but rarely truly understands the nuts and bolts that make the SEO
Selecting a partner to conduct research on your behalf is a significant commitment, and naturally, it can be a challenge. But there are ways to figure out which firm will be best for you.
As an owner, executive, or manager of your company, have any of the following thoughts crossed your mind in the last year?
- I am not sure who my ideal client is or why they buy from me.
- I wonder why people choose my competitor instead.
- I want to connect with our customers on a more personal level.
- I feel like I am always one step behind my customers.
- I am throwing a lot of money at marketing but I am not getting any results.
- I want to invest more in my marketing, but I can’t afford to hire the right staff to manage it.