Marketing Matters

When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in an effort to learn and speak his or her love language. All too often, we try to love others in our own ways and become frustrated because they don’t react to our love the way we expect them to. Did you know that "The 5 Love Languages" apply to your relationship with your customers too? In this blog, we discuss how you can position your website to speak to your customers in their love languages.

The Brand Insights takes an in-depth qualitative and quantitative analysis of your brand from both your team members’ and customers’ perspectives. It uncovers data around your company’s S.W.O.T., goals, internal/external perspectives, differentiators, expectations, customer buyer’s journey, and perceived value and benefits.

Customer satisfaction is the foundation of your business. Satisfied customers will lead to customer loyalty and higher customer retention rate. If you don’t understand how your customers feel and why they are loyal to your brand, you won’t benefit from knowing what is driving their buying decisions.

Do you know if your current marketing strategy is successful in helping you meet your business goals?  In this age of digital marketing, the key to measuring success of your current marketing strategy and knowing what to attribute the performance to is this: Data and Analytics.

What is a good website and how do you make one? According to research conducted by Ahrefs, nearly 91 percent of web pages get zero organic search traffic from Google. Merely two percent of one billion pages, on which the study was conducted, has more than 100 visitors landing on their website each month via SEO.

The Christian Center is truly a center of hope for our community. Like us, you may know several of the services The Christian Center provides but after spending some time there, we can guarantee there are more services you are unaware of that stand as current offerings or are in the works. We, at Element212, have been enlightened, not just with information but the experience The Christian Center gave us.

Tyler Osswald, Digital Marketing Strategist Marketing optimization is a key need for our clients and achieving this requires smart leadership from individuals who understand the digital world. Tyler has quickly become an effective leader in his role in digital advertising here at Element212 and is making a difference in our clients’ businesses. We know you want to meet this amazing guy so click here to check out his team member spotlight. (link to spotlight below)

How confident are you in your current advertising strategy? Do you really know if the money you are investing in advertising is reaching the right audience and generating your business a return? Digital advertising is growing businesses by providing a clear and accurate picture of who it is reaching, how they are engaging, and the exact investment you are making for each lead. Through tools like Facebook, AdWords, LinkedIn, Display and YouTube companies are optimizing their advertising strategies. Find out more about how this could be a solution to your company’s promotional needs!

Today, there are more opportunities to create leads then ever before. The tricky part is converting those leads to loyal customers. Building trust, staying relevant, and developing real relationships with your customers takes strategy, endurance, and a lot of patience. Check out these six digital marketing approaches that can support your efforts in engaging with your audience to move them from lead to loyalty.