Every stage of a customer’s buyer’s journey is an opportunity for you to strengthen or weaken that customer-brand relationship. To reach and retain your ideal customers, it is imperative
Is it about time your website needs to be re-designed? With the fast-paced nature of business these days, brands are becoming more attentive to their relevance online. While we
Think about a positive experience you’ve had as a customer at a business. What made it so phenomenal? Did the layout of the business make it easy to find
It is not news that having a great product or service offering is not enough to have a successful business. There are many more touchpoints in a customer’s experience
We’ve finally wrapped up a tough year, and many business owners are hopeful for a more stable year in 2021. Before we get there though, we first need to
Todd Rimer moved into the role of CEO of Element212 in 2016. As we ring in the new year and celebrate our 13th year in business, Todd shares with us
While they might seem similar, there’s a BIG difference. We’ve all heard the saying “You don’t sell the steak, you sell the sizzle,” and that’s a perfect way of
When the economy is unstable and businesses are experiencing cuts in cashflow, the marketing budget is often one of the first expenses business owners look to reduce. This is one
Many of us have a favorite color or a personal preference for particular colors. But did you know color can influence people’s emotions and decision-making? Before branding a company
Have you ever met a person who asks how you are doing, and before you have the chance to answer, they have already walked away? Just like that, asking questions
When it comes to ranking the most effective search engines, Google sits alone at the top of the mountain. They’ve earned that spot by keeping a consistent focus on providing
The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
Learn how to effectively use social media to build your brand and cultivate a loyal fan base.
This consultation includes the following components:
Interview: Element212 will review:
Recommendations:
Learn how to optimize your website and improve your website’s ranking in search engines such as Google.
This consultation includes the following components:
Approach: Element212 will provide:
Recommendations: You will receive:
Duration: 7-9 Weeks
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Duration: 14 days
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
Duration: 5 days
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
Duration: 3 days
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Duration: 7 days
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.
