Marketing Matters

Tyler Osswald, Digital Marketing Strategist Marketing optimization is a key need for our clients and achieving this requires smart leadership from individuals who understand the digital world. Tyler has quickly become an effective leader in his role in digital advertising here at Element212 and is making a difference in our clients’ businesses. We know you want to meet this amazing guy so click here to check out his team member spotlight. (link to spotlight below)

How confident are you in your current advertising strategy? Do you really know if the money you are investing in advertising is reaching the right audience and generating your business a return? Digital advertising is growing businesses by providing a clear and accurate picture of who it is reaching, how they are engaging, and the exact investment you are making for each lead. Through tools like Facebook, AdWords, LinkedIn, Display and YouTube companies are optimizing their advertising strategies. Find out more about how this could be a solution to your company’s promotional needs!

Today, there are more opportunities to create leads then ever before. The tricky part is converting those leads to loyal customers. Building trust, staying relevant, and developing real relationships with your customers takes strategy, endurance, and a lot of patience. Check out these six digital marketing approaches that can support your efforts in engaging with your audience to move them from lead to loyalty.

How do you view the purpose of your website? Do you see it as more than a pretty representation of your business online or an educational tool? And what about your traffic? Do you see each visitor as a potential lead or just as another number to contribute to your analytics? Many companies don’t take enough time to consider how their website is increasing their bottom line. If this is you, it might be time to take a step back and re-evaluate your website strategy.

As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the latest trends and the next you are throwing your hands up wondering why you can’t keep ahead of the changing market. Don’t miss out anymore! Checkout these latest and greatest marketing trends that will keep you in front of your customers with engaging strategies.

If you’re looking to increase application volume, you’ve come to the right place! In this article, we’re sharing how take your application volume to the next level. Facebook is no longer just a space for sharing pictures and staying in contact with your friends and family. It has become a place where people go for news, live stories, and to stay connected to what’s happening in the world. Recently, Facebook has been added among the top recruiting sites people are turning to when looking for a job. Here are five ways that you can use Facebook to increase application volume and get the right employees for your company!

Your email is full, your to-do list is overwhelming, and your feet haven’t hit the floor. Once you get to work, you begin to tackle your to-dos by level of immediate importance. Usually, writing or posting social content gets pushed to the back burner. Next thing you know, you haven’t posted in a month. In a panic, you sit down to write a post.