Marketing Matters

Marketing Matters

How to write effective, engaging social media posts

Your email is full, your to-do list is overwhelming, and your feet haven’t hit the floor. Once you get to work, you begin to tackle your to-dos by level of immediate importance. Usually, writing or posting social content gets pushed to the back burner. Next thing you know, you haven’t posted in a month. In a panic, you sit down to write a post.  

How to write effective, engaging social media posts

Brand Audit

The word “audit” has such a negative connotation doesn’t it? The first thing most people think of when they hear the word “audit” is the IRS. Negative word association for sure! But did you know that the definition of the word audit is “an official inspection of…” or “a systematic review or assessment of something.”    

Brand Audit

Email Marketing Trends

Email marketing trends are ever changing in the fast-paced world of marketing. It might be overwhelming to keep up with these trends, but email marketing done right can be incredibly effective. However, we know it can be difficult to stay abreast of the latest email marketing trends, so here are a few tips to get started:

Email Marketing Trends

How to Plan Your Video Marketing Strategy

With the growing technology, creating a video has become easier than ever before. We see 8 year olds creating YouTube videos about their daily lives spanning from what they ate for breakfast to who their latest best friend is. Creating a video can seem as easy as just pushing the record button. But for a professional company who is trying to communicate with their customers, there are some important considerations you will want to make before you hit the record button.

How to Plan Your Video Marketing Strategy

SEO Terminology – Making Sense of the Terms You Need to Know When It Comes to SEO

SEO Terminology – don’t let it scare you! So you’re ready to get your website in front of the eyeballs of some of the millions of internet users searching for your products or services. Great! But oh no, what’s your plan for bots, cloaking, favicons, HTTP, naked links, PPC, SSL, CTR, CPA, and the many other

SEO Terminology – Making Sense of the Terms You Need to Know When It Comes to SEO

Local SEO Tools – The Value of Implementing a Local SEO Strategy

Local SEO Tools – Help Local Shoppers Find Your Business Does your business need a boost? If so, you might not know where to start. We recommend starting close to home, with local SEO. These tools can add value to your business by growing your revenue. Before you begin implementing any new tools, it’s important to

Local SEO Tools – The Value of Implementing a Local SEO Strategy

SEO Campaign – How Can Your Business Benefit From a Local SEO Strategy?

In order to succeed in business in 2017--and beyond--SEO, and especially local SEO is necessary. SEO stands for search engine optimization, which means that the website for your business can reach potential customers using search engines like Google.

SEO Campaign – How Can Your Business Benefit From a Local SEO Strategy?

Advantages of Outsourcing Your Marketing – Saving You Time and Money

Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.

Advantages of Outsourcing Your Marketing – Saving You Time and Money

Integrated Marketing Strategy and Your Business

Integrated marketing strategy can seem a bit daunting, but don’t let fear of the unknown stop you from pursuing something that can greatly benefit your business. As someone in the marketing field you are probably already familiar with advertising campaigns that utilize social media, email marketing, cold calling, and others. The key to integrated marketing

Integrated Marketing Strategy and Your Business

Branding Tips

Branding tips can be helpful when you don’t know where to start in building your brand. Building a “brand” is something few people will have to deal with in their lifetime. However, if you think about it, the way people view you is the “brand” of who you are. The things that come to mind

Branding Tips

Marketing Agencies Indianapolis

Facebook TV? Predicting the Future of Facebook Advertising

Facebook announced they would start auto-playing sound with video on mobile devices—a big announcement for users; however, buried at the bottom of the release is the announcement of Facebook’s new TV app for Apple TV, Amazon Fire TV, and Samsung Smart TV. On its own, this may not seem like a big deal, but when coupled

Facebook TV? Predicting the Future of Facebook Advertising