As an owner, executive, or manager of your company, have any of the following thoughts crossed your mind in the last year?
- I am not sure who my ideal client is or why they buy from me.
- I wonder why people choose my competitor instead.
- I want to connect with our customers on a more personal level.
- I feel like I am always one step behind my customers.
- I am throwing a lot of money at marketing but I am not getting any results.
- I want to invest more in my marketing, but I can’t afford to hire the right staff to manage it.