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The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written with you in mind. Consumers’
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of a changing economy, new opportunities
Many of those running a business believe that once an ad is live, everyone thereafter will convert into a sale. There is a perception that online leads are magically different
In celebration of Women’s History Month, we asked Tammy Coleman, Element212’s founder and president, a few questions about her journey as a businesswoman in the marketing industry. “If I have
Sure, we all know our ABCs. This though, is marketing, and if you don’t know the ACDs, you’ve got some catching up to do! What does ACD stand for in
With the exception of a couple of ad types, all digital ads need a “home base” – a place to direct the audience to learn more and convert. At first,
It’s hard to believe it’s 2020, isn’t it? In 2019, new technologies emerged and influenced many areas of the marketing industry and beyond. While many organizations have a hard time
SEO. Search engine optimization. The phrase that every business owner knows enough about to understand they need it, but rarely truly understands the nuts and bolts that make the SEO
Selecting a partner to conduct research on your behalf is a significant commitment, and naturally, it can be a challenge. But there are ways to figure out which firm will be best for you.
Often, we underestimate or overestimate what a logo can do. Simply put, a logo is a mark that represents your brand. Its job is to help identify your brand, not explain it.
As an owner, executive, or manager of your company, have any of the following thoughts crossed your mind in the last year?
Learn how to effectively use social media to build your brand and cultivate a loyal fan base.
This consultation includes the following components:
Interview: Element212 will review:
Recommendations:
Learn how to optimize your website and improve your website’s ranking in search engines such as Google.
This consultation includes the following components:
Approach: Element212 will provide:
Recommendations: You will receive:
Duration: 7-9 Weeks
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Duration: 14 days
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
Duration: 5 days
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
Duration: 3 days
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Duration: 7 days
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.
