Marketing Matters

SEO Terminology – Making Sense of the Terms You Need to Know When It Comes to SEO

SEO Terminology – don’t let it scare you! So you’re ready to get your website in front of the eyeballs of some of the millions of internet users searching for your products or services. Great! But oh no, what’s your plan for bots, cloaking, favicons, HTTP, naked links, PPC, SSL, CTR, CPA, and the many other

SEO Terminology – Making Sense of the Terms You Need to Know When It Comes to SEO

Local SEO Tools – The Value of Implementing a Local SEO Strategy

Local SEO Tools – Help Local Shoppers Find Your Business Does your business need a boost? If so, you might not know where to start. We recommend starting close to home, with local SEO. These tools can add value to your business by growing your revenue. Before you begin implementing any new tools, it’s important to

Local SEO Tools – The Value of Implementing a Local SEO Strategy

SEO Campaign – How Can Your Business Benefit From a Local SEO Strategy?

In order to succeed in business in 2017--and beyond--SEO, and especially local SEO is necessary.SEO stands for search engine optimization, which means that the website for your business can reach potential customers using search engines like Google.

SEO Campaign – How Can Your Business Benefit From a Local SEO Strategy?

Advantages of Outsourcing Your Marketing – Saving You Time and Money

Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.

Advantages of Outsourcing Your Marketing – Saving You Time and Money

Integrated Marketing Strategy and Your Business

Integrated marketing strategy can seem a bit daunting, but don’t let fear of the unknown stop you from pursuing something that can greatly benefit your business. As someone in the marketing field you are probably already familiar with advertising campaigns that utilize social media, email marketing, cold calling, and others. The key to integrated marketing

Integrated Marketing Strategy and Your Business

Branding Tips

Branding tips can be helpful when you don’t know where to start in building your brand. Building a “brand” is something few people will have to deal with in their lifetime. However, if you think about it, the way people view you is the “brand” of who you are. The things that come to mind

Branding Tips

Marketing Agencies Indianapolis

Marketing Agencies Indianapolis & Element212 Does your Indianapolis area business need help with its marketing efforts? Element212 can help. We are an Indianapolis marketing agency committed to supporting businesses in the Indianapolis area. While many marketing agencies will recommend services you do not need, we will come alongside your business to learn your needs and develop

Marketing Agencies Indianapolis

Facebook TV? Predicting the Future of Facebook Advertising

Facebook announced they would start auto-playing sound with video on mobile devices—a big announcement for users; however, buried at the bottom of the release is the announcement of Facebook’s new TV app for Apple TV, Amazon Fire TV, and Samsung Smart TV. On its own, this may not seem like a big deal, but when coupled

Facebook TV? Predicting the Future of Facebook Advertising

How a Website Functions as Your Digital Storefront

Twenty years ago the Internet was a completely different place. There was a fraction of the websites there are today and some companies, like Google, didn’t even exist yet. Many businesses were skeptical of the impact the Internet could have, while a few pioneers began creating the first websites. Today, most business owners understand the

How a Website Functions as Your Digital Storefront

The Importance of Facebook Ads in 2017

Although Facebook is one of the older social media platforms it continues to innovate to stay current with its users. While it is true that Snapchat, Instagram and other social networks have been growing more rapidly over the last year than Facebook, they definitely haven’t overtaken the social giant. At the end of 2016 Facebook was at about 1.18 billion daily active users. This far exceeds Instagram’s 600 million and Snapchat’s 161 million. Regardless of being a 13-year old company, Facebook continues to grow due in large part to their ability to adapt and innovate.

The Importance of Facebook Ads in 2017

Being Informed is the Real Key to “Cutting Edge…”

It seems that we all know those two or three people that seem to effortlessly and legitimately know something about everything. These are the people we quickly grow to hate or depend on for the answers to all of our menial inquisitions throughout the day. Ever wonder how they do it? They probably just made an effort.

Being Informed is the Real Key to “Cutting Edge…”

Establishing Your Website Budget

Your marketing budget will vary depending on your industry—but all the experts agree it should be between 2% and 12% of grosssales.In other words, if you’re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors,  to market and promote your brand .

Establishing Your Website Budget