How Can Market Research Help Your Brand
Deciding on marketing and branding initiatives for your company shouldn’t feel like taking a stab in the dark. To reap the best results from your brand, you need access to
MARKETING MATTERS
Categories
Blog Categories:
The Foundation of Branding Starts Within
Many businesses may provide the same or similar services. So what defines your company? A key element of marketing is communicating your brand story to consumers, but before that can
Reach Your Audience through Digital Marketing Touchpoints
With the continued progression of technology, digital marketing is becoming more innovative and intuitive every year. This evolution of technology provides new opportunities to develop digital touchpoints to support converting
In the Trenches: A Day in the Life of Digital Advertising
Many business struggle with understanding the ins and outs of digital advertising and how this element of marketing can truly support their business. Today we sit down with Victoria Williams
What Matters in Marketing Isn’t Always Measurable
Metrics and a return on your marketing investment are indeed very important. But there is another essential piece when outsourcing your marketing efforts that is often overlooked or under-valued. Many
How Do I Reach and Engage My Ideal Customer
Content marketing is a powerful way to reach and engage your ideal audience to convey who you are, what you offer, and how your offering resolves their pain or need.
Tips to Convert Customers Using Digital Advertising Touch Points
Every stage of a customer’s buyer’s journey is an opportunity for you to strengthen or weaken that customer-brand relationship. To reach and retain your ideal customers, it is imperative to
10 Considerations Before You Start a New Website Project
Is it about time your website needs to be re-designed? With the fast-paced nature of business these days, brands are becoming more attentive to their relevance online. While we
A Checklist to Maintain Your Website Ready to Convert
Think about a positive experience you’ve had as a customer at a business. What made it so phenomenal? Did the layout of the business make it easy to find
How to Create a Touchpoint Strategy That Converts
It is not news that having a great product or service offering is not enough to have a successful business. There are many more touchpoints in a customer’s experience
A Marketing Strategy That Serves Your Business
We’ve finally wrapped up a tough year, and many business owners are hopeful for a more stable year in 2021. Before we get there though, we first need to
An Interview with CEO Todd Rimer
Todd Rimer moved into the role of CEO of Element212 in 2016. As we ring in the new year and celebrate our 13th year in business, Todd shares with us
