While they might seem similar, there’s a BIG difference. We’ve all heard the saying “You don’t sell the steak, you sell the sizzle,” and that’s a perfect way of
When the economy is unstable and businesses are experiencing cuts in cashflow, the marketing budget is often one of the first expenses business owners look to reduce. This is one
Many of us have a favorite color or a personal preference for particular colors. But did you know color can influence people’s emotions and decision-making? Before branding a company
Have you ever met a person who asks how you are doing, and before you have the chance to answer, they have already walked away? Just like that, asking questions
When it comes to ranking the most effective search engines, Google sits alone at the top of the mountain. They’ve earned that spot by keeping a consistent focus on providing
The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written with you in mind. Consumers’
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of a changing economy, new opportunities
Many of those running a business believe that once an ad is live, everyone thereafter will convert into a sale. There is a perception that online leads are magically different
In celebration of Women’s History Month, we asked Tammy Coleman, Element212’s founder and president, a few questions about her journey as a businesswoman in the marketing industry. “If I have
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Company S.W.O.T.
Company Goals
Internal/external perspectives
Brand perception gaps
Customer persona
Differentiators
Internal & External expectations
Customer buyer’s journey
Perceived value and benefits
High value
Survey: Online customer & team surveys
Analysis: Current marketing audit
Marketing Collateral
Website
SEO
Content
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Company growth goals
Company S.W.O.T.
Brand expectations & voice
Company differentiators
Survey: Online customer & team surveys
Analysis: Current marketing audit
Marketing Collateral
Website audit
SEO audit
Content audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations: High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.