Marketing Matters

With the growing technology, creating a video has become easier than ever before. We see 8 year olds creating YouTube videos about their daily lives spanning from what they ate for breakfast to who their latest best friend is. Creating a video can seem as easy as just pushing the record button. But for a professional company who is trying to communicate with their customers, there are some important considerations you will want to make before you hit the record button.

SEO Terminology – don’t let it scare you! So you’re ready to get your website in front of the eyeballs of some of the millions of internet users searching for your products or services. Great! But oh no, what’s your plan for bots, cloaking, favicons, HTTP, naked links, PPC, SSL, CTR, CPA, and the many other

Local SEO Tools – Help Local Shoppers Find Your Business Does your business need a boost? If so, you might not know where to start. We recommend starting close to home, with local SEO. These tools can add value to your business by growing your revenue. Before you begin implementing any new tools, it’s important to

In order to succeed in business in 2017--and beyond--SEO, and especially local SEO is necessary. SEO stands for search engine optimization, which means that the website for your business can reach potential customers using search engines like Google.

Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.

Integrated marketing strategy can seem a bit daunting, but don’t let fear of the unknown stop you from pursuing something that can greatly benefit your business. As someone in the marketing field you are probably already familiar with advertising campaigns that utilize social media, email marketing, cold calling, and others. The key to integrated marketing

Branding tips can be helpful when you don’t know where to start in building your brand. Building a “brand” is something few people will have to deal with in their lifetime. However, if you think about it, the way people view you is the “brand” of who you are. The things that come to mind

Facebook announced they would start auto-playing sound with video on mobile devices—a big announcement for users; however, buried at the bottom of the release is the announcement of Facebook’s new TV app for Apple TV, Amazon Fire TV, and Samsung Smart TV. On its own, this may not seem like a big deal, but when coupled

Twenty years ago the Internet was a completely different place. There was a fraction of the websites there are today and some companies, like Google, didn’t even exist yet. Many businesses were skeptical of the impact the Internet could have, while a few pioneers began creating the first websites. Today, most business owners understand the

Although Facebook is one of the older social media platforms it continues to innovate to stay current with its users. While it is true that Snapchat, Instagram and other social networks have been growing more rapidly over the last year than Facebook, they definitely haven’t overtaken the social giant. At the end of 2016 Facebook was at about 1.18 billion daily active users. This far exceeds Instagram’s 600 million and Snapchat’s 161 million. Regardless of being a 13-year old company, Facebook continues to grow due in large part to their ability to adapt and innovate.