How to Create a Touchpoint Strategy That Converts
It is not news that having a great product or service offering is not enough to have a successful business. There are many more touchpoints in a customer’s experience
MARKETING MATTERS
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A Marketing Strategy That Serves Your Business
We’ve finally wrapped up a tough year, and many business owners are hopeful for a more stable year in 2021. Before we get there though, we first need to
An Interview with CEO Todd Rimer
Todd Rimer moved into the role of CEO of Element212 in 2016. As we ring in the new year and celebrate our 13th year in business, Todd shares with us
The Difference Between Marketing and Advertising
While they might seem similar, there’s a BIG difference. We’ve all heard the saying “You don’t sell the steak, you sell the sizzle,” and that’s a perfect way of
How an Outfitters Store Increased Ad Performance by Over 1000% During the Pandemic
When the economy is unstable and businesses are experiencing cuts in cashflow, the marketing budget is often one of the first expenses business owners look to reduce. This is one
The Inescapable Power of Color in Marketing
Many of us have a favorite color or a personal preference for particular colors. But did you know color can influence people’s emotions and decision-making? Before branding a company
Importance of Active & Empathetic Listening in Business
Have you ever met a person who asks how you are doing, and before you have the chance to answer, they have already walked away? Just like that, asking questions
The Rise of the “Zero Click Search” and What You Can Do About It
When it comes to ranking the most effective search engines, Google sits alone at the top of the mountain. They’ve earned that spot by keeping a consistent focus on providing
Part 3: From Surviving to Thriving: Putting It into Practice
The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
Part 2: From Surviving to Thriving: Understanding Your Customer’s New Buying Habits
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written with you in mind. Consumers’
Part 1: Move Your Business from Surviving to Thriving
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of a changing economy, new opportunities
Beyond the Ad Spend: How Service Businesses Can Support Cold Leads to Maximize Conversions
Many of those running a business believe that once an ad is live, everyone thereafter will convert into a sale. There is a perception that online leads are magically different
