Are you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market?
Since 2008, Element212 has worked with family-owned businesses to help them build lasting connections with their right-fit customers. We invite you to embark on a transformative journey through our Brand Blueprint, tailored for your unique family business.
We begin with our Brandstorming session, designed to delve deep into the heart of your brand, uncovering its true purpose, growth goals, unique persona, and compelling differentiators. We believe that understanding your brand's core is the first step towards crafting a powerful and strategic framework that guides every branding decision.
We begin with our Brandstorming session, Our Brandstorming session goes beyond introspection to include an in-depth exploration of your customers' perspectives. Through a series of 4-6 customer interviews and a comprehensive digital survey, we'll gain invaluable insights into your customers' attitudes towards your brand and your industry as a whole.
Armed with a wealth of insights and a deep understanding of your brand and customers, we'll craft three foundational deliverables:
1
A detailed snapshot of your brand's identity, values, and unique selling propositions.
This information is applied in a number of ways:
3
A strategic roadmap outlining the touchpoints and interactions that shape your customers' buyer’s journey experience with your brand.
We identify the best opportunities for building brand awareness in your market. We then map the touchpoints your customers engage with through their buyers journey. Within the touchpoints, we identify gaps and opportunities to mitigate stagnant growth and keep your brand relevant with your right-fit customer.
2
An in-depth analysis of your target audience's demographics, pain points, and motivators.
This information is utilized for many purposes:
3
A strategic roadmap outlining the touchpoints and interactions that shape your customers' buyer’s journey experience with your brand.
We identify the best opportunities for building brand awareness in your market. We then map the touchpoints your customers engage with through their buyers journey. Within the touchpoints, we identify gaps and opportunities to mitigate stagnant growth and keep your brand relevant with your right-fit customer.
The Brand Blueprint provides a 12-month marketing calendar outlining which tools to use, when to use them, and how to position them within your strategy. This fosters accountability and offers a clear action plan tailored to achieve your specific growth objectives.
This research and strategy process is the necessary first step for developing branding and marketing strategies that are not only impactful but tailored specifically for your brand positioning, goals, and right-fit customers.
Our team is excited to uncover the full potential of your brand. Together, we’ll chart a course toward success and leave a lasting impression on your audience.
