Welcome to Smartketing with Element212! Join us as we tackle the world’s marketing problems one podcast at a time so you can market smarter, not harder.
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Company S.W.O.T.
Company Goals
Internal/external perspectives
Brand perception gaps
Customer persona
Differentiators
Internal & External expectations
Customer buyer’s journey
Perceived value and benefits
High value
Survey: Online customer & team surveys
Analysis: Current marketing audit
Marketing Collateral
Website
SEO
Content
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Company growth goals
Company S.W.O.T.
Brand expectations & voice
Company differentiators
Survey: Online customer & team surveys
Analysis: Current marketing audit
Marketing Collateral
Website audit
SEO audit
Content audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations: High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.