Truck Service Inc. is an independent repair and maintenance company whose goal is to help customers get their vehicles back on the road quickly and safely. They specialize in suspension, brakes, and steering, servicing all types of light, medium, and heavy-duty vehicles. Truck Service has eight locations throughout Indiana, Ohio, and Florida.
Truck Service Inc. had expanded their services to include a parts store. With their growth and expansion they had outgrown their current website and needed a more robust integrated marketing strategy that included all promoting their parts & service offerings, their multiple locations, and careers opportunities. They needed to reach the right audience of commercial vehicle owners/operators and quickly educate customers on their custom solutions.
We started with our Brand Insights™ research to gain the true picture of the Truck Service Inc. brand through team member and customer perceptions. This research provided new insights from a variety of perspectives which supported our strategy development, content positioning, and audience targeting.
Utilizing our research we redeveloped the entire Truck Service brand and marketing strategies to reflect and support their growing business and new services.
We started with redeveloping their Truck Service website, which included an intuitive navigation, updated content to provide better information and education for their audience, individual location pages to support their search optimization, and calls to action throughout the site to aid in customer conversion.
Included in the website design was a photoshoot, where our team went on site to capture imagery of their facility, team members, and services.
With the expansion of the TSI Truck Parts division, Element212 developed a new ecommerce website to allow for national sales. This website was developed as a sister company with its own brand that was adjacent to the Truck Service brand identity.
We developed an integrated marketing plan to reach their customers through a variety of platforms.
Google Advertising strategies to capture consumers as they searched online for medium and heavy duty truck repair or parts
Search Engine Optimization Strategies which included keyword research, blog writing, FAQ development, website updates, GBP posts, backlink development, and onsite technical work.
We created two company videos; a branded video to help showcase their team’s expertise, longevity in business, and differentiators and a product video showcasing their custom leaf springs.
Since launching the new website, web traffic has increased by double with a lower bounce rate. The Truck Service team members receive quality leads daily via website form submission, streamlining the communication process by capturing the most important information in the customers’ first touchpoint.
Digital ads, SEO, and the content marketing efforts for Truck Service have expanded their reached over millions of consumers and Search CPC has come down from $7 to $2, providing a greater reach for less money per engagement.
We created a strategy for their digital ads and other visuals to ensure a consistent, recognizable brand image to build trust with new and repeat customers.
We developed an intuitive and comprehensive site navigation with all services and locations, as well as a professional appearance and and clear calls to action.
The new site provides their team with quality leads, streamlining the communication process by capturing the most important information in the customers’ first touchpoint.
We created a branded video to utilize on their site and in digital marketing to help showcase their team’s expertise, longevity in business, and clear differentiators.
