TSI

Truck Service, Inc.

Client Summary

Truck Service Inc. is an independent repair and maintenance company whose goal is to help customers get their vehicles back on the road quickly and safely. They specialize in suspension, brakes, and steering, servicing all types of light, medium, and heavy-duty vehicles. Truck Service has eight locations throughout Indiana, Ohio, and Florida.

Their Challenge

Truck Service Inc. had outgrown their website and needed a more substantial site that included all of their parts & service offerings, their multiple locations, and better calls to action for potential customers as well as job applicants. They needed to reach the right audience of commercial vehicle owners/operators and quickly educate customers on their custom solutions.

Truck Service Inc. also desired to increase their brand awareness and desired an integrated strategy to help them achieve their goal.

Our Strategy

We started with our Brand Insights™ research to gain the true picture of the Truck Service Inc. brand through team member and customer perceptions.

From our research we developed an intuitive and comprehensive site navigation with all services and locations as well as a professional appearance and clear calls to action. We created a branded video to utilize on their site and in digital marketing to help showcase their team’s expertise, longevity in business, and clear differentiators.

View Research Case Study

Our digital advertising team developed creative techniques such as retargeting and look-a-like audiences to reach the right audience for this service. We created a strategy for their digital ads and other visuals to ensure a consistent, recognizable brand image to build trust with new and repeat customers.

The Result

Since launching the new website, web traffic has increased from an average of 1,200 visitors a month to 2,200/mo with a lower bounce rate. The Truck Service team members receive quality leads daily via website form submission, streamlining the communication process by capturing the most important information in the customers’ first touchpoint.

Digital ads for Truck Service reach over 9 million people annually and Search CPC has come down from $7 to $0.50, providing a greater reach for less money per engagement.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

Ad Design

We created a strategy for their digital ads and other visuals to ensure a consistent, recognizable brand image to build trust with new and repeat customers.

Intutive Navigation

We developed an intuitive and comprehensive site navigation with all services and locations, as well as a professional appearance and and clear calls to action.

Website

The new site provides their team with quality leads, streamlining the communication process by capturing the most important information in the customers’ first touchpoint.

Video Creation

We created a branded video to utilize on their site and in digital marketing to help showcase their team’s expertise, longevity in business, and clear differentiators.