BPD

Bradley Phifer Dog Training

Client Summary

Bradley Phifer is a dog trainer and behavior consultant who helps owners improve their relationships with their dogs. His two facilities are located in Fairland and Indianapolis, Indiana, where Bradley and his trainers provide various training and board programs for dogs of all ages and temperaments. Bradley’s passion is to provide dog owners with long-lasting solutions to foster healthy dog and owner relationships, resulting in well-mannered dogs.

Their Challenge

Bradley owns two facilities with unique strengths but lacking cohesive branding as one uniform business. He was looking for a way to better communicate his brand’s identity, differentiators, and deliverables to his audience.

Our Strategy

To address his challenges, we implemented significant rebranding, including website designs, logo designs, brand style guide development, renaming of a facility, and content development.

We surveyed Bradley’s customers for each location to gain consumer insights that aided in the brand positioning. From the research, we developed strategies to create tailored messaging and design that would represent the brand and resonate with their target audience.
Based on the business goals and clientele perspectives we uncovered in our research, we renamed one of Bradley’ facilities from “Bradley Phifer Dog Training” to “Seven Acres” to distinguish and clarify its unique offering.

To represent the brand as intended and meet the branding goals, we designed three logos, one for Bradley as a dog trainer and one for each of his two locations. The logo designs focused on sharing a cohesive look while showcasing each location’s distinct identity and strengths.

As part of our integrated branding strategy, we built a total of three websites for Bradley as a dog trainer and for each of his two locations. The websites shared common elements to convey a unified brand identity, as well as distinct features to show the unique identity of each location. We also provided professional photography and videography.

The Result

Bradley Phifer now has a consistent brand, enabling him to better capitalize on his expertise and identity as an elite dog trainer. With this rebranding, Bradley can engage with his ideal clients efficiently and communicate his identity, differentiators, and deliverables more effectively. In addition, Bradley is able to step out of the day-to-day operations at multiple locations so he can focus more on growing his brand as a high-end dog training institution.

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Logo System

A logo system with coordinating colors and a similar look and feel was designed to bring cohesiveness to the Bradley Phifer brands. With a growth strategy that involved acquiring well-established training facilities, we needed a solution that would allow each facility to keep it’s name recognition while also tying it to the Bradley Phifer brand. To accomplish this goal, we created a logo system with a coordinating color palette and incorporated elements of the brands’ original logos into the new logos.

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Brand Guidelines

Each Bradley Phifer brand has unique brand guidelines that govern the color palette, use of the logo, fonts, and look and feel for brand collateral. This helps the client keep branding consistent across all platforms once a new brand identity has been created.

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Bradley Phifer Dog Training Website

Once the logo system and brand guidelines were finished, we designed and built a website showcasing Bradley Phifer’s skill and expertise as a trainer.