Client Summary

Bradley Phifer is a dog trainer and behavior consultant that helps owners improve their relationship with their dogs. His two facilities are located in Fairland and Indianapolis, Indiana, where Bradley and his trainers provide various training and board programs for dogs of all ages and temperaments.

Their Challenge

Bradley had two facilities with unique strengths but lacked cohesive branding as one uniform business. He was looking for a way to better communicate his brand’s identity, differentiators, and deliverables to his audience.

Our Strategy

To address his challenges, we implemented significant rebranding, including website designs, logo designs, brand guideline development, renaming of a facility, and content development.

We surveyed their customers for each location to gain consumer insights to aid in the brand positioning. From the research we developed strategies to create tailored messaging and design based that would represent the brand and resonate with their target audience.

Based on the business goals and clientele perspective, we renamed “Bradley Phifer Dog Training” to “Seven Acres.”

To represent the brand as intended and meet the branding goals, we designed logos for Bradley as a dog trainer and his two locations. The logo designs focused on sharing a cohesive look while showcasing each location’s distinct identity and strengths.

As part of our integrated branding strategy, we built a total of three websites for Bradley as a dog trainer and his two locations. The websites shared common elements to convey an identity of one brand, as well as distinct features to show the unique identity of each location. We also provided professional photography and videography.

The Result

Bradley Phifer’s company now has a consistent brand, enabling him to better capitalize on his expertise and identity as an elite dog trainer. With this rebranding, Bradley can engage with his ideal clients efficiently and communicate his identity, differentiators, and deliverables much more effectively. In addition, Bradley is able to step out of the day-to-day operations at multiple locations so he can focus more on growing his brand as a high-end dog training institution.