Fairchild Renovations

Client Summary

Formerly known as Fairchild Property Services, Fairchild Renovations is a certified general contractor established in 2010. The Fairchild team offers top quality remodeling, repairing, and renovation services for homes, and their work is based on commitment to service, professionalism, and integrity.

Their Challenge

Fairchild Property Services changed their desired audience and was seeking help to reposition their brand to resonate with their ideal customers. One of their biggest challenges was with helping their potential customers understand the value of their quality work in relation to their price points. Additionally, the customers often viewed them as a handyman, while the goal was to be known as a general contractor that handles full-scale renovation projects.

Our Strategy

To address their challenges, we implemented significant rebranding, including a business name change, new tagline, logo redesign, new corporate color pallet, website redesign, and content redevelopment.

Brand Insights

During the research stage, we collected customer insights. We used our Brand Insights™ process to uncover how their clients view Fairchild’s brand, benefits, quality, and differentiators. This process guided us in developing a new tagline, website, and content that resonate better with the audience they are trying to reach.

Rebranding

Rebranding began with creating a new name. By changing the name from Fairchild Property Services to Fairchild Renovations, we repositioned their target audience and the way the company exhibits their identity, value, and services.

Website Development

Along with the new website design, we redeveloped their content strategy. In the past, the company was known to its clientele mostly as a handyman service. We adjusted the messaging to show that renovation and remodeling are their primary service offering. By creating a photo gallery of renovations, we showcased their top-quality work as well.

Logo Redesign

Initially, the company’s logo was loaded, making it difficult to understand and scale. With the owner Marc Fairchild’s unique brand and selling proposition in mind, we designed a simplified yet versatile logo with a personal feel.

The Result

The website is now up-to-date with both design and functionality. The visitors are able to navigate the site more easily, and the upscale look and feel represent Fairchild’s value and clientele much better. The call-to-action that’s more intuitive better aids client conversion. The newly designed logo with the new name now represents the Fairchild brand and service much more accurately and professionally.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

Brand Image

We guided Fairchild Renovations through a name change and new branding for their company. With a new name, logo, brand guidelines, and a new website, they were prepared to reposition themselves as the elite provider in their market.

Website Strategy

In the first stage of the website redesign process, we worked with Fairchild Renovations to learn about their needs. Through our Brand Insights^TM and an in-depth client interview, we gleaned insights that helped the proper website strategy for the client.

Website Design & Development

Once the preliminary planning was finished, we moved into website design and development. To give Fairchild Renovations a professional, modern feel, we used their project images along with some stock imagery to represent the renovation work they do.

Logo Redesign

Fairchild Renovations’ logo gave them a more professional, elegant feel, allowing them to reposition themselves in the marketplace. This logo was used on new business cards, hats, signs, and more to carry the new branding throughout all of their customer touchpoints.