Since 1925, Eagle Creek Nursery & Landscape has been providing the Marion County community with outdoor living space services, including landscape and hardscape design, installation, maintenance, and consultation. Eagle Creek Nursery & Landscape has over 300 acres, offering their customers a large selection of trees, shrubs, florals, and more in their plant nursery.
At the start of our work with Eagle Creek Nursery & Landscape, they were known to their audience primarily as a plant nursery. To achieve growth in their most profitable services, our goal was to position Eagle Creek Nursery & Landscape as a specialist in landscape design and management.
To reposition Eagle Creek Nursery & Landscape’s identity and messaging to build awareness of their primary services beyond the plant nursery, we followed our integrated process of brand research, brand development, and brand management.
We implemented digital advertising campaigns to reach their new target audience to increase awareness of Eagle Creek’s brand and its service offerings. Our SEO strategy focused on Eagle Creek’s rebrand, making sure the traffic is relevant to Eagle Creek’s initiatives and expanded revenue streams. Finally, we helped Eagle Creek nurture leads and retain current customers through monthly e-newsletters and website updates.
As a result of implementing SEO, digital advertising, and content marketing, Eagle Creek Nursery & Landscape has experienced significant growth in their targeted web traffic, which led to an increase in quality leads. Today, through our integrated marketing strategies, Eagle Creek Nursery & Landscape’s brand is better positioned within their community to reach and engage their ideal customers and build awareness of their most profitable services.
Using the insights we gained from research, we redesigned their website, ensuring up-to-date mobile optimization, to highlight their landscaping services while providing a more user-friendly experience to visitors.
We utilized photography of Eagle Creek’s landscaping work to highlight their landscape and hardscape design and installation services.
We implemented digital advertising campaigns to reach their new target audience to increase awareness of Eagle Creek’s brand and its service offerings.