Marketing to Different Customer Bases with Intentional Content & Design

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Business Profile for Eagle Creek Nursery & Landscape

B2C, Family-Owned Business, Local Customer-Base

Starting as a tree nursery in the 1920s, Eagle Creek Nursery & Landscape has since expanded services to have a bigger impact on customers’ outdoor living spaces. In addition to a 300-acre plant nursery and garden center, they provide expert landscape design, installation, and maintenance services to the Central Indiana community.

How to Set Better Customer Expectations

Eagle Creek Nursery & Landscape must promote its high-end landscape and hardscape design, installation, maintenance, and consultation without overshadowing its plant nursery and garden center. While there is significant customer overlap of these services, the type of information needed by each audience is different: 

  • Nursery and Garden Center customers want to know about the plant variety and availability, horticultural expertise, gardening tips and best practices, and inventory options at the physical location. 
  • Landscape design and maintenance customers have long-term goals in mind and have a much more in-depth buyer’s journey before they decide to make an investment.

 

Marketing must be pertinent to the season and strategic in crafting the right messaging for the right audience at the right moment.

Developing Integrated Marketing Strategies for Tailored Audiences

Since 2016 Element212 has served as the marketing partner for Eagle Creek Nursery developing and executing strategic branding and marketing campaigns to grow their business. 

Element212 started our work with Eagle Creek Nursery with our Brand Insights™ research. We conducted qualitative and quantitative interviews and surveys with leadership and customer-facing team members to gain insights into their brand, positioning, challenges, and goals. We also conducted qualitative and quantitative interviews and surveys with a diverse group of customers to learn their perspectives on the brand, service, opportunities, and expectations. This research provided us with a strong foundation to develop specific marketing strategies and positioning campaigns to grow their brand.

Website Design & Development

Redesigned their website for a better user experience and to support our marketing of their unique services of landscape, nursery, and maintenance. We provide annual video and photography shoots to support visual content.

Advertising

Develop and execute brand awareness and lead generation campaigns across a variety of digital and print advertising platforms.

Search Engine Optimization

Conduct ongoing keyword research for content creation within their website and for posts on their Google Business Profile. We develop high-value backlinks and conduct monthly technical web work to ensure proper optimization.

Logo Refresh

Updated their corporate logo to better reflect their services

Email Marketing

Develop content strategies to inform and educate their audience on DIY inspirations, landscape designs, services, and news happening with the Eagle Creek brand

Brand Insights™

Annual research is conducted to gain new insights from customers to support the current marketing strategies and uncover new opportunities for brand growth.

Competing in the Digital Marketplace

As a result of our integrated marketing strategies, including website design, digital advertising, search engine optimization, identity design, content marketing, and market research, Eagle Creek Nursery & Landscape has experienced significant growth in targeted web traffic and quality leads. Today, through our integrated marketing strategies, Eagle Creek Nursery & Landscape’s brand is better positioned within its community to reach and engage its right-fit customers and build awareness of its most profitable services.

Our Service

Market Research
Logo Design
Website design and development
Graphic Design
Digital Advertising
Search Engine Optimization
Customer Surveys
Content Marketing
Photography and Videography
Schedule a Conversation

Client Testimonials

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“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”
CEO - Modern Trailer Sales
“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”
Todd Jameson - Renfro Productions
“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”
Carmen Clift - Beck’s Chimney Sweep
“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”
Josh Brown - Indy Franchise Law
“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”
Mark E. - Eagle Creek Nursery
“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”
Krista Stillwell, Marketing Strategist - Cowpokes Work & Western
“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”
Mark R. - Table XI
“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”
Mike Kelly, Managing Partner - DeveloperTown
“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”
Andy Arrendale - Quack Daddy Donuts
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
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brand_insights

Brand InsightsTM

Our team conducted our Brand InsightsTM process to provide extensive market research and assess their current brand equity through qualitative and quantitative analysis.

Website

Using the insights we gained from research, we redesigned their website, ensuring up-to-date mobile optimization, to highlight their landscaping services while providing a more user-friendly experience to visitors.

Eagle Creek_website_page_layout (1)

Photography

We utilized photography of Eagle Creek’s landscaping work to highlight their landscape and hardscape design and installation services.

Video Ad

We implemented digital advertising campaigns to reach their new target audience to increase awareness of Eagle Creek’s brand and its service offerings.

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