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ECN

Eagle Creek

Client Summary

Since 1925, Eagle Creek Nursery & Landscape has been providing the Marion County community with outdoor living space services, including landscape and hardscape design, installation, maintenance, and consultation. Eagle Creek Nursery & Landscape has over 300 acres, offering their customers a large selection of trees, shrubs, florals, and more in their plant nursery.

Their Challenge

At the start of our work with Eagle Creek Nursery & Landscape, they were known to their audience primarily as a plant nursery. To achieve growth in their most profitable services, our goal was to position Eagle Creek Nursery & Landscape as a specialist in landscape design and management.

Our Strategy

To reposition Eagle Creek Nursery & Landscape’s identity and messaging to build awareness of their primary services beyond the plant nursery, we followed our integrated process of brand research, brand development, and brand management.

The process began with the Brand Insights™, where our team conducted extensive market research and assessed their current brand equity through qualitative and quantitative analysis.
Using the insights we gained from research, we redesigned their website, ensuring up-to-date mobile optimization, to highlight their landscaping services while providing a more user-friendly experience to visitors.
We implemented digital advertising campaigns to reach their new target audience to increase awareness of Eagle Creek’s brand and its service offerings. Our SEO strategy focused on Eagle Creek’s rebrand, making sure the traffic is relevant to Eagle Creek’s initiatives and expanded revenue streams. Finally, we helped Eagle Creek nurture leads and retain current customers through monthly e-newsletters and website updates.

The Result

As a result of implementing SEO, digital advertising, and content marketing, Eagle Creek Nursery & Landscape has experienced significant growth in their targeted web traffic, which led to an increase in quality leads. Today, through our integrated marketing strategies, Eagle Creek Nursery & Landscape’s brand is better positioned within their community to reach and engage their ideal customers and build awareness of their most profitable services.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”
CEO - Modern Trailer Sales
“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”
Todd Jameson - Renfro Productions
“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”
Carmen Clift - Beck’s Chimney Sweep
“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”
Josh Brown - Indy Franchise Law
“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”
Mark E. - Eagle Creek Nursery
“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”
Krista Stillwell, Marketing Strategist - Cowpokes Work & Western
“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”
Mark R. - Table XI
“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”
Mike Kelly, Managing Partner - DeveloperTown
“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”
Andy Arrendale - Quack Daddy Donuts
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©2023 Element212

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317.296.7314
2701 Enterprise Dr, Suite 107, Anderson, IN 46013
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Enews Sign Up
317.296.7314
Enterprise Dr, Suite 107
Anderson, IN 46013
©2023 Element212

privacy & accessibility

Brand InsightsTM

Our team conducted our Brand InsightsTM process to provide extensive market research and assess their current brand equity through qualitative and quantitative analysis.

Website

Using the insights we gained from research, we redesigned their website, ensuring up-to-date mobile optimization, to highlight their landscaping services while providing a more user-friendly experience to visitors.

Photography

We utilized photography of Eagle Creek’s landscaping work to highlight their landscape and hardscape design and installation services.

Video Ad

We implemented digital advertising campaigns to reach their new target audience to increase awareness of Eagle Creek’s brand and its service offerings.

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