Client Summary

Eagle Creek Nursery & Landscape, founded in 1925, provides the Marion County community with various outdoor home services from landscape design, installation, maintenance, and consultation. Eagle Creek Nursery & Landscape has over 300 acres offering a large plant nursery for their customers.

Their Challenge

At the start of our work with Eagle Creek Nursery & Landscape, they were known to their audience primarily as a nursery. To achieve growth in their most profitable services, our goal was to position Eagle Creek Nursery & Landscape as a specialist in landscape design and management.

Our Strategy

Our goal was to reposition Eagle Creek Nursery & Landscape’s identity and messaging to build awareness of their primary services beyond the plant nursery.

The process began with our Brand Insights, where our team conducted extensive market research and assessed their current brand equity through qualitative and quantitative analysis. By redesigning their website with complete mobile optimization, we highlighted the landscaping services while providing a more user-friendly experience to visitors.

We implemented digital advertising campaigns on Facebook, Google Display Network, and AdWords to reach the target audience to increase awareness of Eagle Creek’s brand and its service offerings. Our Search Engine Optimization (SEO) strategy focused on Eagle Creek’s rebrand, making sure the traffic is relevant to Eagle Creek’s initiatives and increasing revenue streams. We help Eagle Creek nurture leads and retain current customers through monthly newsletters and website updates.

The Result

As a result of implementing SEO and digital advertising strategies and content marketing, Eagle Creek Nursery & Landscape has experienced significant growth in their targeted web traffic, which led to an increase in quality leads.

Today, through our integrated marketing strategies, Eagle Creek Nursery & Landscape’s brand is better positioned within their community to reach and engage their ideal customers and build awareness of their most profitable services.