Founded in 1993, Cowpokes is a family-owned and operated work and western outfitters store. They have a complete line of men’s, women’s, and children’s work and western wear, as well as a tack department and an embroidery/screen printing department.
Cowpokes needed to update its e-commerce website and wanted to improve their digital marketing efforts to increase online sales. Since Cowpokes shares a name with a popular comic strip, more than 30% of SEO traffic was coming from terms associated with the comic strip instead of customers searching for their products. Cowpokes wanted to optimize their online presence, and they also had a goal of updating their image to appeal to a younger audience in addition to the “classic” work and western customers.
To tackle the challenges faced by Cowpokes, our goal was to revamp their digital presence to increase online sales. We focused on SEO, digital advertising, and branding with a logo redesign and a new e-commerce website.
To help Cowpokes resonate with a larger audience, we redesigned their logo using a traditional western design with a modern twist. The new scalable logo and recognizable mark made it easier to keep a consistent look for their marketing.
By revamping and optimizing the Cowpokes website, we were able to help them connect with new customers and “ready to buy” audiences. With the SEO traffic now more relevant, their total organic search traffic has more than doubled in volume since their new site launched.
Over the years of our work on their advertising, Cowpokes’ Google Ads impressions increased by over 273%, clicks increased by 30%, and ROI increased by over 8,000%. In 2022, they are projected to more than double their ROI from ad spend in 2021.
Additionally, the new logo allowed for Cowpokes to appeal to their target audience and keep a consistent look for their brand. The redesign also made the logo scalable to various mediums, including online, billboards, embroidered products, screen printing, and more.
Their new website resulted in record sales numbers. In just five months after their website launched, monthly net sales increased by over 200%.The Cowpokes brand continues to reach new heights and is currently expanding to a second location in Cloverdale, IN due to their success.
We created a new logo with a fresh look and feel that represented Cowpokes’ brand. In addition to the logo, we developed brand guidelines that they could use as a guide in all of their marketing efforts. These guidelines give the brand colors, fonts, and best practices for logo usage.
By optimizing the Cowpokes website, we were able to help them connect with new customers and “ready to buy” audiences. With the SEO traffic now more relevant, their total search traffic doubled in volume since 2018.
Digital ads are an integral part of the Cowpokes strategy because it allows them to catch the attention of their audience.
The redesign also made the logo scalable to various mediums including online, billboards, embroidered products, screen printing, and more.
