Client Summary

Cohen Garelick & Glazier is a full-service law firm based in Indianapolis, Indiana. With 20 attorneys in over ten practice areas, the firm provides legal assistance for individuals and businesses across the US.

Their Challenge

The website needed an overhaul due to its outdated design, page organization, content, and SEO strategy. The team members also wanted an easy and efficient way for potential clients to reach out and get connected with the appropriate staff or department. Overall, the firm was looking for a way to better represent its identity and values and to improve user experience.

Our Strategy

We gained insights into the challenges Cohen Garelick & Glazier was facing and developed strategies to create tailored messaging and design based on our research.

We redesigned the website to provide more intuitive navigation, better user experience, and a sharp yet inviting look. 

Content on each page was tailored to guide visitors along their buyer’s journey. Our content strategy included ways to achieve specific company objectives, meet SEO goals, and provide thought leadership.

Our team provided professional photography and videography as part of our integrated website development strategy.

The Result

With the new website’s improved functionality, content, and design, the Cohen Garelick & Glazier website better represents their differentiators, deliverables, and identity as a trusted legal partner who provides excellent value and service. With targeted messaging, the firm is now equipped to connect with its ideal clients more efficiently and effectively. Also, the website’s new features streamline certain internal operations, such as lead nurturing and recruiting.