CGG

Cohen Garelick & Glazier Website

Client Summary

Cohen Garelick & Glazier is a full-service law firm based in Indianapolis, Indiana. With 20 attorneys in over ten practice areas, the firm provides legal assistance for individuals and businesses across the US.

Their Challenge

The website needed an overhaul due to its outdated design, page organization, content, and SEO strategy. The team members also wanted an easy and efficient way for potential clients to reach out and get connected with the appropriate staff or department. Overall, the firm was looking for a way to better represent its identity and values and to improve user experience.

Our Strategy

1. Research

1. Research We gained insights into the challenges Cohen Garelick & Glazier was facing and developed strategies to create tailored messaging and design based on our research.

2. Website Design

We redesigned the website to provide more intuitive navigation, better user experience, and a sharp yet inviting look.

3. Content Development

Content on each page was tailored to guide visitors along their buyer’s journey. Our content strategy included ways to achieve specific company objectives, meet SEO goals, and provide thought leadership.

4. Photography & Videography

Our team provided professional photography and videography as part of our integrated website development strategy.

The Result

With the new website’s improved functionality, content, and design, the Cohen Garelick & Glazier website better represents their differentiators, deliverables, and identity as a trusted legal partner who provides excellent value and service. With targeted messaging, the firm is now equipped to connect with its ideal clients more efficiently and effectively. Also, the website’s new features streamline certain internal operations, such as lead nurturing and recruiting.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

Photography & B-Roll Shoot

We kicked CGG’s website project with a photo and video shoot at their office to collect headshots, office shots, and b-roll footage for the new website.

Website Strategy

In the first stage of the website process, we worked with CGG to learn about their needs. Our strategy was built around their answers to questions such as:

What is your end goal with this project?
How do you want to be perceived by your audience?
How can your new website help streamline your sales process?

Website Design & Development

Once the preliminary planning was finished, we moved into website design and development. Putting a new twist on their classic green and gold brand colors, we went with a modern, classy black and white color scheme with pops of gold and light green. The final product was a website that portrayed CGG as a professional, yet approachable law firm.

Fully Responsive Design

CGG’s new website is not only modern and classy, but it is also fully responsive, meaning that it works on screens and devices of all sizes.