Cohen Garelick & Glazier is a full-service law firm based in Indianapolis, Indiana. With 20 attorneys in over ten practice areas, the firm provides legal assistance for individuals and businesses across the US.
The website needed an overhaul due to its outdated design, page organization, content, and SEO strategy. The team members also wanted an easy and efficient way for potential clients to reach out and get connected with the appropriate staff or department. Overall, the firm was looking for a way to better represent its identity and values and to improve user experience.
Content on each page was tailored to guide visitors along their buyer’s journey. Our content strategy included ways to achieve specific company objectives, meet SEO goals, and provide thought leadership.
With the new website’s improved functionality, content, and design, the Cohen Garelick & Glazier website better represents their differentiators, deliverables, and identity as a trusted legal partner who provides excellent value and service. With targeted messaging, the firm is now equipped to connect with its ideal clients more efficiently and effectively. Also, the website’s new features streamline certain internal operations, such as lead nurturing and recruiting.
We kicked CGG’s website project with a photo and video shoot at their office to collect headshots, office shots, and b-roll footage for the new website.
In the first stage of the website process, we worked with CGG to learn about their needs. Our strategy was built around their answers to questions such as:
Once the preliminary planning was finished, we moved into website design and development. Putting a new twist on their classic green and gold brand colors, we went with a modern, classy black and white color scheme with pops of gold and light green. The final product was a website that portrayed CGG as a professional, yet approachable law firm.
CGG’s new website is not only modern and classy, but it is also fully responsive, meaning that it works on screens and devices of all sizes.