Carter Logistics Video

Client Summary

Carter Logistics, LLC is a full-service supply chain management company with a network that spans North America, including a strong Intra-Mexico operation.

Their Challenge

Carter Logistics was looking for an effective way to educate their audience on their competitive differentiator, the Shared Milkrun Network, to show how it can work to their customers’ financial advantage.

Our Strategy

After conducting a discovery discussion with the Carter team to gain detailed insights into their needs and goals, we developed a marketing strategy involving video production to promote their Shared Milkrun Network.

1. Goal Discovery

First, we led a discovery discussion with the Carter team to gain detailed insights into their needs and goals.

2. Strategy Development

Based on the insights we uncovered, our content, design, and brand strategy teams collaborated to build the video storyboard and script. Our video strategy included effective ways to visualize the Shared Milkrun Network’s features, competitive differentiators, benefits, and a call-to-action.

3. Video Production

Our content, design, and brand strategy teams collaborated to build a video storyboard and script that effectively showcased the Shared Milkrun Network’s features, competitive differentiators, benefits, and a call-to-action. Our visual communications team then created an animated explainer video to visualize how the Shared Milkrun Network process sets them apart from their competitors.

The Result

Carter Logistics’ new branded explainer video successfully demonstrated the Shared Milkrun Network’s features, including its travel range, process, environmental impact, cost-saving, and more. Carter Logistics was able to use the video as an educational and promotional piece within their sales and marketing strategies, distributed through search engines, social media, emails, and their website. They are now better known for their Shared Milkrun Network, giving their customers a strategic advantage in cost-savings and efficiency.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

"Element212 was such a pleasure to work with! Your flexibility, timeliness, and professionalism throughout the recruiting video development have truly made this an experience I will fondly remember. I will recommend you to everyone I know!"