Modern Trailer Sales

Client Summary

Modern Trailer Sales is an Anderson-based, family-owned RV dealership that has been helping customers enjoy their camping experiences since 1951. Modern Trailer Sales offers a wide selection of new and used RVs, including Keystone, Forest River, Coachmen, and many more.

Their Challenge

Modern Trailer Sales witnessed the changing trends in the RV industry and was looking for an opportunity to capitalize on the growth taking place in the market. The company’s brand identity needed an overhaul and a more integrated marketing strategy to help them compete and grow in the RV market.

Our Strategy

The Element212 team worked toward reaching the goal of strengthening their brand identity and sales strategy. We focused on building strong brand awareness and getting the products and service offerings in front of their ideal customers through research and an integrated marketing approach.

By conducting customer focus groups, secret shopping, competitive analysis, surveys, and team and customer interviews, we gained insights into their brand to inform our marketing efforts. From our research, we were able to develop targeted campaigns to work toward bridging the communication gap between the company and their ideal customers, improving lead conversions.
View Research Case Study
We developed brand awareness and lead generation campaigns as part of a two-fold strategy approach to reach potential new customers and nurture current customers. We created print and digital messaging through flyers, web banners, billboards, and more that clearly and quickly communicates their brand differentiators and promotional calls to action. Through our integrated approach, Modern Trailer Sales is able to reach customers through multiple touchpoints, including print, signage, and tradeshow marketing.

Through paid digital advertising on platforms such as YouTube, Google Display Network, and keyword-targeting ads, we strategically targeted Modern Trailer Sales’ ideal customer. We continuously conducted audience testing and restructured keywords, campaigns, ad groups, and conversions to achieve more relevant audiences and searches. By monitoring ad performance daily, we respond promptly to market changes to stay ahead of the competitors and market trends. Modern Trailer Sales enjoys an average cost per click consistently below the industry average on all platforms, allowing them to compete with higher spending competitors in their market.

The Result

Modern Trailer Sales has experienced record growth over the past 10 years. The market research we conducted helped us to re-align their brand promise to their marketing message, optimize their digital advertising strategy, and revamp their brand identity to better represent their unique service offerings. With their increased customer traffic, Modern Trailer Sales has added to their RV inventory and expanded their facilities, including additional storage space, a full-service maintenance building, and service bays. Modern Trailer Sales continues to rank highly in the state for the total number of units sold, with their market share continuing to increase.


Sales Poster

We designed print and digital messaging through flyers, web banners, and posters to quickly communicate their brand differentiators and promotional calls to action.


Welcome Booklet

We developed an appealing welcome booklet to help Modern Trailer Sales reach potential new customers and nurture current customers.

Digital Advertising Video

We created cohesive and effective digital advertising videos to increase brand awareness and promote various sales to their audience.



We designed new billboards to draw attention to Modern Trailer Sales and raise awareness about their business in high-traffic areas.

Play Video