Modern Trailer Sales was a family-owned RV dealership that served Indiana customers from 1951 to 2023. Known for its wide selection of new and pre-owned RVs—including top brands like Keystone, Forest River, and Coachmen—the dealership earned a loyal customer base rooted in its family values, approachable culture, and commitment to helping families embrace the RV lifestyle.
In 2012, Modern Trailer Sales noticed a shift in the RV market. A younger generation was entering the space, and the dealership needed a marketing strategy that would keep pace with industry growth and evolving consumer preferences. They turned to Element212 for a strategic partner that could help them reach new buyers while staying true to their legacy.
We began by strengthening the dealership’s brand positioning and aligning it with modern buyer expectations. Through a data-driven, integrated marketing approach, we helped Modern Trailer Sales grow awareness, drive qualified traffic, and generate measurable sales results.
Customer & Market Research
We conducted focus groups, competitive audits, secret shopping, and team and customer interviews to uncover insights that shaped messaging and strategy.
Targeted Marketing Campaigns
Using our research, we launched campaigns designed to bridge the communication gap between Modern Trailer Sales and their evolving customer base—improving engagement and lead conversion.
Ongoing Strategic Support
We partnered closely with their team to develop print and digital creative that emphasized their brand differentiators and promoted key sales initiatives.
Advertising Optimization
Our team managed and optimized their Google and Facebook advertising with continuous testing and audience refinement. The result: increased visibility and performance at a lower cost.
Multi-Channel Integration
Marketing efforts spanned across print, trade shows, and digital channels including Facebook, Instagram, YouTube, display networks, and search. Strategic targeting ensured they reached the right audience at the right time.
Over the course of our 10-year partnership, Modern Trailer Sales experienced consistent growth, improved marketing performance, and increased brand relevance—culminating in the successful acquisition of the business in 2023 by fellow family-owned Bish’s RV.
Digital Advertising Growth (2018–2020)
Google Ads:
Impressions: +64%
Clicks: +150%
Cost Per Click: -75%
Total Ad Spend: -35%
Conversions: +24%
Facebook Ads:
Impressions: +15%
Reach: +81%
Clicks: +135%
Cost Per Click: -72%
Total Ad Spend: -35%
Sales Growth
New Units Sold: +11%
RV Inventory Grown from under 200 to over 300 units
Expanded facilities including new service bays, storage space, and a full-service maintenance building
Ranked 3rd in the state for total units sold
With a clear brand message, targeted marketing strategy, and commitment to customer experience, Modern Trailer Sales saw record success—and caught the attention of Bish’s RV, who acquired the business in 2023, continuing the legacy of family-focused service.
