Modern Trailer Sales is an Anderson-based, family-owned RV dealership that has been helping customers enjoy their camping experiences since 1951. Modern Trailer Sales offers a wide selection of new and used RVs, including Keystone, Forest River, Coachmen, and many more.
Modern Trailer Sales witnessed the changing trends in the RV industry and was looking for an opportunity to capitalize on the growth taking place in the market. The company’s brand identity needed an overhaul and a more integrated marketing strategy to help them compete and grow in the RV market.
The Element212 team worked toward reaching the goal of strengthening their brand identity and sales strategy. We focused on building strong brand awareness and getting the products and service offerings in front of their ideal customers through research and an integrated marketing approach.
Modern Trailer Sales has experienced record growth over the past 10 years. The market research we conducted helped us to re-align their brand promise to their marketing message, optimize their digital advertising strategy, and revamp their brand identity to better represent their unique service offerings. With their increased customer traffic, Modern Trailer Sales has added to their RV inventory and expanded their facilities, including additional storage space, a full-service maintenance building, and service bays. Modern Trailer Sales continues to rank highly in the state for the total number of units sold, with their market share continuing to increase.
We designed print and digital messaging through flyers, web banners, and posters to quickly communicate their brand differentiators and promotional calls to action.
We developed an appealing welcome booklet to help Modern Trailer Sales reach potential new customers and nurture current customers.
We created cohesive and effective digital advertising videos to increase brand awareness and promote various sales to their audience.
We designed new billboards to draw attention to Modern Trailer Sales and raise awareness about their business in high-traffic areas.