Element212-logo-fullcolor-tag

Roofwatcher

Client Summary

RoofWatcher is a subscription-based service that provides protection for home-owners and property managers who own multiple buildings/investment homes. RoofWatcher monitors storms and notifies subscribed members of potential roof damage due to the storm. They work with certified roofing companies and provide reputable referrals, to their members, for repair. They also work with insurance companies to assure the members get the maximum coverage available for repairs.

Their Challenge

Because RoofWatcher offers a business model that is new to the market, they needed marketing resources to get their service in front of their target audience and educate on the need and benefit for this service.

Our Strategy

After multiple interviews with the RoofWatcher team, Element212 developed their branding, e-commerce website, and explainer video to make their unique service and deliverables known in the industry. With digital advertising strategy, we provide ongoing brand awareness to grow their business.

First, we conducted an interview to uncover more insights about their brand and culture. Through our research, we gained a deeper understanding of how they want to be perceived, namely as a company with high-quality technology and connections with experienced contractors. Based on what we learned, we designed a logo that reflected that brand.
Based on the customer insights gained through research, we designed and built a website that helps RoofWatcher answer customers’ questions, resonate with their audience, and guide them along the buyer’s journey.
In response to the need for more information about this new service to educate potential customers, we developed an explainer video to quickly and effectively showcase the services, benefits, and value customers receive through a RoofWatcher subscription. Element212 wrote the script as well as designed and developed the video.
To achieve RoofWatcher’s goal of reaching a wider audience and gaining brand recognition, we developed targeted strategies for their branding ads and optimized their audience for a greater impact.

The Result

RoofWatcher’s new logo, website, explainer video, and advertising showcase their brand and respond to the need for education about their service. Armed with a strong brand, an informative website, and a quality explainer video, RoofWatcher is poised to advertise their services with the foundation they need to attract and convert their ideal customer.

Logo Design

We designed a logo that reflected the RoofWatcher, brand based on research we uncovered about how they want to be perceived as a company with high quality technology and connected with experienced contractors.

Video Ad

We developed targeted strategies for their branding ad videos and optimized their audience for a greater impact.

Explainer Video

In response to the need for more information about this new service to educate potential customers, we developed an explainer video to quickly and effectively showcase the services, benefits, and value customers receive through a RoofWatcher subscription. 

Website Design & Content

Based on the customer insights gained through research, we designed and built a website that helps RoofWatcher answer customers’ questions, resonate with their audience, and guide them along the buyer’s journey.