Roofwatcher

Client Summary

RoofWatcher is a subscription-based service that provides protection for home-owners and property managers who own multiple buildings/investment homes. RoofWatcher monitors storms and notifies subscribed members of potential roof damage due to the storm. They work with certified roofing companies and provide reputable referrals, to their members, for repair. They also work with insurance companies to assure the members get the maximum coverage available for repairs.

Their Challenge

Because RoofWatcher offers a business model that is new to the market, they needed marketing resources to get their service in front of their target audience and educate on the need and benefit for this service.

Our Strategy

After multiple interviews with the RoofWatcher team, Element212 developed their branding, e-commerce website, and explainer video to make their unique service and deliverables known in the industry. With digital advertising strategy, we provide ongoing brand awareness to grow their business.

Logo Design

First, we conducted an interview to uncover more insights about their brand and culture. Through our research, we gained a deeper understanding of how they want to be perceived, namely as a company with high-quality technology and connections with experienced contractors. Based on what we learned, we designed a logo that reflected that brand.

Website Design & Content

Based on the customer insights gained through research, we designed and built a website that helps RoofWatcher answer customers’ questions, resonate with their audience, and guide them along the buyer’s journey.

Video Creation

In response to the need for more information about this new service to educate potential customers, we developed an explainer video to quickly and effectively showcase the services, benefits, and value customers receive through a RoofWatcher subscription. Element212 wrote the script as well as designed and developed the video.

Digital Advertising

To achieve RoofWatcher’s goal of reaching a wider audience and gaining brand recognition, we developed targeted strategies for their branding ads and optimized their audience for a greater impact.

The Result

RoofWatcher’s new logo, website, explainer video, and advertising showcase their brand and respond to the need for education about their service. Armed with a strong brand, an informative website, and a quality explainer video, RoofWatcher is poised to advertise their services with the foundation they need to attract and convert their ideal customer.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

Logo Design

We designed a logo that reflected the RoofWatcher, brand based on research we uncovered about how they want to be perceived as a company with high quality technology and connected with experienced contractors.