Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.
Facebook announced they would start auto-playing sound with video on mobile devices—a big announcement for users; however, buried at the bottom of the release is the
Although Facebook is one of the older social media platforms it continues to innovate to stay current with its users. While it is true that Snapchat, Instagram and other social networks have been growing more rapidly over the last year than Facebook, they definitely haven’t overtaken the social giant. At the end of 2016 Facebook was at about 1.18 billion daily active users. This far exceeds Instagram’s 600 million and Snapchat’s 161 million. Regardless of being a 13-year old company, Facebook continues to grow due in large part to their ability to adapt and innovate.
Consumers don’t always know what they want or need.
As an RA (Resident Assistant) in a college dorm, I was in charge of planning and promoting events for the residents on my floor but had trouble getting people to attend. I asked one resident on my floor if she had any suggestions for boosting attendance.
Social media is extremely important for businesses. One of the ways that it can be beneficial is by helping you get the customer feedback you are looking for. However, you do not want your requests for feedback to come across as overbearing or fake. Here are a few creative ways that to get the feedback you are looking for.
In this day and age, analytics can make or break your business. It is crucial for you to understand what efforts are making your business better and which are wasting your money. While evaluating the effect that your advertising is having on your bottom line may seem daunting, there are still simple ways to measure whether your advertising is doing the job that you had in mind, bringing in revenue and creating awareness. Here are the top three ways to measure your advertising before you find your business’s bottom line falling.
How to Keep Your Brand in Front of Your Audience
Marketing has always been a changeable beast, and the rise of digital marketing has made it more fluid than ever. More and more companies are decreasing their traditional marketing spending to increase their digital marketing spending. It’s more important than ever to have the flexibility to adapt to digital marketing trends.
The rules of engagement in marketing are constantly changing as technology advances and our culture evolves. Consumers search for and consume content and advertisements in a whole new way.
Your audience is no longer sitting and waiting for your ad or message to hit its bull’s-eye. Your audience is a moving target and it is much more difficult to reach and engage that audience with the right message at the right time.
Do you want more from your digital connections?
Do you long to see those media connections, smiling at you face-to-face?
Digital connections seem so easy. Why? Because we can text and “friend” and tweet, and connect with anyone in minutes.
Businesses that avoid Facebook advertising miss out on tremendous opportunities. Facebook advertising may appear to be an overwhelming digital space that involves design, research and marketing, and this technology can seem puzzling.
But Facebook is not as complicated as it seems.
Facebook is so successful because it is designed to be easy to use—and advertising is a huge part of this.
