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Give Us a Call Today! 317.296.7314

Why Aren’t You Advertising On Facebook?

Businesses that avoid Facebook advertising miss out on tremendous opportunities. Facebook advertising may appear to be an overwhelming digital space that involves design, research and marketing, and this technology can seem puzzling.

But Facebook is not as complicated as it seems.

Facebook is so successful because it is designed to be easy to use—and advertising is a huge part of this.

Businesses can use Facebook advertising to reach more than half of America. According to eMarketer Social Network Usage 2016, 162.9 million Americans are now on Facebook, which is 50.3% of the US population.

Now, take into consideration 88% of all social media users in the United States also use Facebook and the average Facebook user spends 50 minutes a day on Facebook. The ability for businesses to reach their audience is now more attainable than ever before.

These numbers indicate that, despite some businesses’ hesitancy to use Facebook, businesses miss huge potential if they are not using Facebook advertising. Here are three reasons your business should use Facebook advertising:

  1. Inexpensive cost—the cost to advertise with Facebook can be as little as a dollar a day. Businesses can reach thousands of people on literally a shoestring budget.
  2. Specific audience—Because people enter their personal information on Facebook, businesses can target advertising to reach people based on where they live, their interests, gender, and age. This targeting can help reach your desired audience easier.
  3. Tracking—with the analytics Facebook provides, businesses can track conversions and actions more effectively. This means that you can not only advertise to whom you want, but you can more efficiently manage your digital advertising budget.

Designing and maneuvering the advertising world may take some professional help. An outsourced marketing company can support your advertising efforts with creative strategies and professional design to reach your target customer groups. An outsourced marketing company can take on the burden of developing and managing your Facebook advertising, saving you time and money with more strategic and targeted advertising efforts.

Unlike other forms of advertising, Facebook advertising reaches the right people with less money. So, why aren’t you using Facebook advertising?

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Has Your Business Been Impacted by COVID-19?

Schedule a free 30-minute consultation, and we’ll help you uncover creative ideas to stay in front of your customers and ways to welcome them back once this time of economic uncertainty has passed. 

Has Your Business Been Impacted By COVID-19?

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.