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Email Marketing Trends

Email marketing trends are ever changing in the fast-paced world of marketing. It might be overwhelming to keep up with these trends, but email marketing done right can be incredibly effective. However, we know it can be difficult to stay abreast of the latest email marketing trends, so here are a few tips to get started:

1. Mobile Friendliness
According to this study, two-thirds of emails in the U.S. are opened on a mobile device, and this number will only continue to grow.  Since more than half of your e-mail subscribers are opening your e-mails on a mobile device, it is essential for your email marketing efforts that your emails be mobile optimized. When crafting emails, keep these things in mind for mobile optimization:

  • Keep it short and sweet. The fact that the majority of emails are being read on mobile devices means that emails are often being read on the go. Thus, it is important to keep emails short and to the point so that your subscribers are able to read the entire message quickly.
  • Avoid large image files. These can take a while to load when being viewed on a mobile device and cause users to get bored and move on from your email before it ever fully loads on their device.
  • Use buttons. While traditional text links can be difficult to tap on a touch screen, buttons provide easy access for mobile users to important links in your emails.

2. Voice
Another of the email marketing trends is to use a friendly tone in emails. Whereas it has been traditionally acceptable to address letters and emails “Dear (Recipient’s Name)” and close with “Sincerely Yours,” these practices are increasingly considered to be less personable and are becoming less effective. People respond better to a friendly voice in their inbox rather than a formal one. Thus, it is becoming increasingly important to craft casual email marketing messages that give readers a sense of knowing the writer personally. Of course, this new conversational tone can and should still be kept professional, but there is great benefit in connecting with customers on a personal level in your email marketing rather than sending a formal sales letter.

3. Automation
This is perhaps the most exciting of all current email marketing trends. Email automation allows companies to better inform and educate all subscribers by setting up a series of emails that each new subscriber will receive. The beauty of email automation is that rather than bringing people into your email series mid-stream where they may not know anything about your business or what is going on with you company, each subscriber can be brought up to speed on your business and what you have to offer them through the automated email stream you have set up.
These three email marketing trends are important to be aware of as they can make a major difference in your audience’s response to your email marketing efforts. Ensuring that your emails are mobile friendly, conversational in tone, and as customized and educational as possible will help increase email engagement and boost your overall email marketing return on investment.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

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  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
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Approach: Element212 will provide:

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Recommendations: You will receive:

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Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

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  • Customer persona
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Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
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Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

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General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

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Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
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Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

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Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.