Email marketing trends are ever changing in the fast-paced world of marketing. It might be overwhelming to keep up with these trends, but email marketing done right can be incredibly effective. However, we know it can be difficult to stay abreast of the latest email marketing trends, so here are a few tips to get started:
- Keep it short and sweet. The fact that the majority of emails are being read on mobile devices means that emails are often being read on the go. Thus, it is important to keep emails short and to the point so that your subscribers are able to read the entire message quickly.
- Avoid large image files. These can take a while to load when being viewed on a mobile device and cause users to get bored and move on from your email before it ever fully loads on their device.
- Use buttons. While traditional text links can be difficult to tap on a touch screen, buttons provide easy access for mobile users to important links in your emails.