Get More From Your Digital Relationships

Do you want more from your digital connections?

Do you long to see those media connections, smiling at you face-to-face?

Digital connections seem so easy. Why? Because we can text and “friend” and tweet, and connect with anyone in minutes.

We hop on Facebook to make connections with high school sweethearts that we haven’t seen in fifteen years and tweet pictures of the steamed clams we ordered at that trendy restaurant down the street.

Because digital communications is so easy for personal use, people assume the same is true for business use. The big difference is you know your audience in your personal digital circles. They most likely already know, like, and trust you. But the same is not always true for the your audience in your business digital circles.

Because digital connections within your business tend to be very diverse, communication can be easy to screw up. Easier to screw up than that last match on Eharmony.

Like with those dating sites, digital advertising is a game. When the match is right or when you know your audience well, your communication and engagement works like a dream. On the other hand, when the match is not right, everything can fall apart quickly.

Digital advertising works well when done right. According to Caleb McDaniel with Element212, “Digital marketing helps businesses not only communicate with consumers, but helps communicate with the right consumers. You can make sure that you are targeting the right audience and that your message resonates with them to get the best impact.”

When digital marketing isn’t working well, you might recognize these signs:

  • People are “breaking up” with your social pages.
  • Your videos on You Tube are getting “dumped.”
  • Your “call to action” plan is seeing “no action.”

Digital marketing can become a long-lasting, stable relationship, avoiding the instability and insecurity you get from a fling:

  • Consistent commitment to blogs and enews, builds stability and dependability with your customers.
  • Engaging videos and posts that tugs at their hearts or makes them laugh builds lasting relationships with your customers.
  • Resourceful information provided to the right audience, based on understanding their interests builds a commitment to your company, leaving them wanting more.

Do you want to take your relationship with your digital market to the next phase?

Experience how a deeper digital connection will work with your customers.

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Organic Social Media Management

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This consultation includes the following components:

Interview: Element212 will review:

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Approach: Element212 will provide:

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Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

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Survey: Online customer & team surveys

Analysis: Current marketing audit

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Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

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General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

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Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
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Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

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Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.