Navigating Digital Marketing Trends

How to Keep Your Brand in Front of Your Audience
Marketing has always been a changeable beast, and the rise of digital marketing has made it more fluid than ever. More and more companies are decreasing their traditional marketing spending to increase their digital marketing spending. It’s more important than ever to have the flexibility to adapt to digital marketing trends.

Having trouble navigating? Here’s a quick roadmap to help you strengthen your brand with the latest trends.

Check Your Site: Is It Modern? Is It Mobile-Optimized?
There’s simply no excuse for an outdated site. Clients and customers use your site as their first taste of your business. No matter how good your product is, they will leave if your site isn’t up to snuff.

A big part of that? Mobile optimization. In 2015 Google stopped indexing all sites that weren’t mobile compatible, and more people are looking on sites through their smart phones than their computers. Make sure your site is built for mobile users.

Give Your Brand Personality with Content
Your clients and customers don’t want to just use your brand. They want to be fans of it and connect with you. Which means your brand better be something they can connect to. The best way to do that? Content.

Content means everything that you digitally publish. Facebook, Twitter, blogs, your website, emails, videos, and more. If it’s out there, it’s content. Go over everything that you post to make sure that your content is giving the right personality to your brand.

Embrace Your Analytics & Have a Social Media Strategy
With so many options in digital marketing, it’s easy to take a slapdash approach just to get as much up there as possible. Rein that impulse in. Your approach to social media should be the result of a thought out and very deliberate strategy.

Analytics are the most powerful tools you have to build that strategy. They’ll help you figure out which services to use, how to focus your efforts, and which content or ads get the best response. Every single thing that you post on social media should have a specific demographic or strategic goal in mind.

How can all of this be summed up? More people are using more social media services than ever before to interact with each other and their favorite brands. Make sure that your company is engaged in the right media to reach your ideal customers. If all of this sounds complicated and crazy to you, then don’t worry. Element212 is here to help you make your mark on the digital landscape.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis


  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.