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Team Member Spotlight: Meet President Tammy Rimer

[vc_row][vc_column][vc_column_text]As president of Element212, Tammy Rimer wears enough hats that she might look like Carmen Miranda if she wore them all at the same time. But with the confidence and talent attributed to the best business owners, she has grown Element212 into the powerful marketing and branding company it is today.

She smiles genuinely, but I can tell she is ready to get to the business of this interview.

After a refill of strong, black coffee.

Her calendar looks like my nephew took several highlighters to it, and Tammy has blocked out this time for questions.  Let’s start.

Q: You co-founded Element212 in 2008.  What were your greatest challenges when getting started?

A: I would say our greatest challenges were proving ourselves as a quality option as a marketing firm—being able to offer enough services for our clients to add enough value.

Q: What are your greatest challenges now?

A: I think being ahead of hiring for positions that can better support our clients.  Marketing and the digital world are constantly evolving, and it’s important to be ahead of those changes to utilize the best resources and strategies for our clients.

Q: What do you enjoy most about the company and what it has become?

A: Definitely the culture and the team environment. In terms of what it has become, we have continued to grow departments. We have a well-rounded team, so we can provide truly integrated marketing services for our clients.

The work ethic of our team, the care that they provide for our clients, and the creativity that they bring to each project allows us to serve each client uniquely.

Q: What do you enjoy most about your work?

A: My passion is the research side of marketing. I love uncovering the unknown and using that information to grow businesses. Being able to take what we learn from the research we conduct and create clear strategies that highlight our client’s differentiator and really show what makes them unique is my favorite part of what I do.

Research is your shtick.  

Q: What types of research do you generally do for most companies?

A: We conduct external and internal research, gaining insight from the company team members and their customers to bridge gaps in their marketing and sales process so we can develop strategies to properly position them in their market place.

Q: How do you apply the research?

A: The research aids in creating a customer buyer’s journey, which helps us understand what their customers want and need as well as to uncover where they are seeking information.  This allows us to create a targeted marketing approach that does not waste our customers’ time and money.  This also helps us learn the culture of the company and uncover new opportunities for marketing that they may not otherwise have considered.

Q: What do you love about doing research?

A: The research provides many different pieces of information that work together to create a great brand story.  I love putting together those pieces to develop their story and solid strategies to help grow their businesses.

Q: If you had more resources for research, what would you do?

I think there is a lot of value in focus groups.  If I could do more in research I would do more focus groups for our clients.

Last thoughts:

Many companies believe the marketing tools will get the job done. Just because you have a blog, doesn’t mean your ideal audience is reading it. You may set up an enews but you may be saying all the wrong things. You may have a website, but it may not have the right areas of engagement to really move your customer where they need to go. My advice is to not let your tools dictate your marketing and message, but rather let your research dictate the tools you use, and how you use them.

In the end, this will save you time and money in your marketing efforts.[/vc_column_text][/vc_column][/vc_row]

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.