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Customers Say The Darndest Things

[vc_row][vc_column][vc_column_text]When asked a question, a child can often be blunt and “tell it like it is.”   Customers can be the same, when given the opportunity to share.  What many business owners don’t realize is that there is a wealth of information available from this bluntness that can help you in creating strategic, targeted marketing strategies. All you have to do is ask.

Whether you realize it or not, your customer’s feedback is the most valuable form of market research. It can offer far more than traditional market research, which typically measures demographics, income, gender, etc. This information is important, but typically only provides you information on where you should place your marketing. Your customer feedback will include gaining insight from your customers on how they came to be your customer and their overall experience with your brand. This is called the Customer’s Buyers Journey.

Uncovering your Customer’s Buyers Journey will tell you what your customer felt when they became aware they needed a service or product such as yours. It uncovers what their process of elimination was to narrow down their search. And finally, it will tell you what you did right to entice that customer to select your product or service. This information will help you better position your story, advertisements, and your offers, to engage more fully with your customers.

An outside marketing company with expertise in research can help you understand more about your Customer’s Buyers Journey, which will:

  1. Eliminate guesswork associated with your marketing. Not sure where your customers are seeking what your company offers? Unclear of what they want or need to hear from you to make them take action? Uncovering the emotional need you fill for your customers will help you be more accurate in your marketing efforts.
  2. Improved ability to connect and engage with customers. Once you uncover where your customer’s are seeking your types of services and products, and what they want to know before they buy you will begin to close the sales gap by resonating with your customers quicker and more effectively.
  3. Useful insight for ownership, management, customer service and operations. Your customers have a truly outside perspective of how well your processes, communication, and deliverables are. Gaining their insight into these areas of your business can help to improve, not only your relationship with your customers, but also the quality of work for your employees.
  4. Ability to nurture meaningful, long-lasting relationships with customers. The more you know about your customers the better your relationship and communications can be. Market research can help to uncover your brand equity with your customers, in other words, how well they really like you and how devoted they truly are to your brand. This information can be used to develop marketing strategies to help you achieve your long-term business goals.
  5. Proper positioning of your brand as well as your product or service. When you understand why your customers buy, and more importantly, why they do and don’t buy from you, you can better position your content, advertisements, and offers to be more meaningful to your customers so they take action with you.

So how do you get started? Hiring an outside marketing company is the recommended step to take to uncover your Customer’s Buyers Journey. It is often easier for customers to share feedback with a third party and it is recommended to have marketing professional research and analyze the data to develop a target marketing strategy from the information attained. Market research can change how your business communicates and markets, saving you time and money to grow your business.[/vc_column_text][/vc_column][/vc_row]

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.