Marketing Matters Blog

Signs Your Florida Family Business Needs a Marketing Refresh

Running a family-owned business in Florida is no small feat. You’ve built your company with care, earned the trust of your customers, and poured years,

The Best Way to Build Customer Loyalty in Lake Wales, Florida

If you’re running a family-owned business in Lake Wales, Florida, chances are you’ve built more than a company; you’ve built a legacy. Maybe your business

Why Branding Matters for Family-Owned Businesses in Winter Haven, Florida

In a place like Winter Haven, Florida, where community ties run deep and neighbors greet each other by name, it’s easy to assume your business

Building Customer Loyalty That Lasts Generations

Running a family business means more than keeping the lights on; it’s about creating a legacy. And let’s face it—a loyal customer base is the

Element212 Earns Top Recognition in the 61st GDUSA Design Awards

We are thrilled to share that our team at Element212 has been honored in the 61st GDUSA Design Awards! Out of over 8,000 entries from

The Ultimate Guide to Professional Logo Design: Your Questions Answered

Creating a professional logo is a crucial step in establishing a strong brand identity. Whether you’re starting a new business or rebranding an existing one,

Creative Strategies to Showcase Your Brand

Your family brand is your business’s most valuable asset. It forms the foundation for effectively communicating your products and services to the right customers and

Revitalize Your Family Business: Breaking the Chains of a Slowdown or Stagnation

Staying ahead of the curve is essential for sustained success in the fast-paced business world. If your business is experiencing a slowdown or stagnation, it’s

key questions to consider when outsourcing

Key Questions for Family Business Owners Considering Marketing Outsourcing

In the ever-evolving landscape of family-owned businesses, strategic marketing plays a pivotal role in shaping success. As family business owners explore the option of outsourcing

hand with pen writing pros and cons list of outsourcing marketing

The Pros and Cons of Outsourcing Marketing for Family Businesses

In the dynamic and competitive landscape of today’s business world, family businesses often find themselves at a crossroads when it comes to marketing strategies. While

faded photographs representing family business legacy

Element212: A Legacy Story

For businesses to be successful, standing out and building authentic connections with your audience is pivotal. One way to effectively connect with your audience is

Crafting a Timeless Legacy: A Guide for Family Business Owners on Defining a Lasting Brand Identity

As family business owners, you understand the significance of legacy. Beyond financial success, your desire is likely to create a lasting impact that transcends generations.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

"Element212 was such a pleasure to work with! Your flexibility, timeliness, and professionalism throughout the recruiting video development have truly made this an experience I will fondly remember. I will recommend you to everyone I know!"

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