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Give Us a Call Today! 317.296.7314

Why Do Mobile Websites Matter?

[vc_row][vc_column][vc_column_text]Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.

Here are the hard facts.

• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**

This is what it looks like.

You may have seen websites that are not mobile-friendly, take my local gym for example. Their site is not mobile-friendly.

I have been known to try to look up their classes on a rainy Saturday to see if I can squeeze in a quick workout.

The menu holds tabs for yoga, Zumba, groups, guests, pictures, etiquette, policies, tanning, and about ten other tiny tabs that are difficult to read and even more difficult to tap on my phone. I have small fingers and good eyes, but this website is still difficult to read and maneuver from my phone.

[cp_slide_in id=”cp_id_b238f”]Your Content[/cp_slide_in]

You may have looked up your local gym or coffee shop at some point and gone through a similar experience.

People search and shop for things differently when they use their mobile devices. If your customers can’t find information easily, people will give up and find some other business.

Worse yet, if your website information isn’t mobile friendly, Google actually filters out your website, making it less searchable.

The cons of an non-responsive mobile site:
1. Lost search engine traffic from Google, meaning your business is hard to find
2. Font is small and unreadable—visitors must zoom in to read it
3. Must scroll back and forth to read content
4. Menus and information boxes are difficult to select on touch screens

On the other side, the pros of a mobile responsive site are huge:
1. Search engine traffic is optimized through Google – customers can find your business!
2. Font and text is sized to fit smartphones, so you don’t have to “pinch and zoom”
3. Content is formatted to fit on the screen, no scrolling back and forth to read
4. Tabs are designed for touch screens

Changing your website to mobile-friendly may be easy, depending on your website template and type of website. If you do not have the technical expertise and your website requires more design, you may want to hire a developer to help you.

Regardless, the benefits of transitioning your website to a mobile-friendly website will surprise you. When your customers can view your website on their smartphones, they can access your information anywhere, at any time.

So where do you start? Click here to find out if your site is mobile responsive.[/vc_column_text][/vc_column][/vc_row]

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand Insights Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand Insights Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.