Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.

Here are the hard facts.

• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**

This is what it looks like.

You may have seen websites that are not mobile-friendly, take my local gym for example. Their site is not mobile-friendly.

I have been known to try to look up their classes on a rainy Saturday to see if I can squeeze in a quick workout.

The menu holds tabs for yoga, Zumba, groups, guests, pictures, etiquette, policies, tanning, and about ten other tiny tabs that are difficult to read and even more difficult to tap on my phone. I have small fingers and good eyes, but this website is still difficult to read and maneuver from my phone.

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You may have looked up your local gym or coffee shop at some point and gone through a similar experience.

People search and shop for things differently when they use their mobile devices. If your customers can’t find information easily, people will give up and find some other business.

Worse yet, if your website information isn’t mobile friendly, Google actually filters out your website, making it less searchable.

The cons of an non-responsive mobile site:
1. Lost search engine traffic from Google, meaning your business is hard to find
2. Font is small and unreadable—visitors must zoom in to read it
3. Must scroll back and forth to read content
4. Menus and information boxes are difficult to select on touch screens

On the other side, the pros of a mobile responsive site are huge:
1. Search engine traffic is optimized through Google – customers can find your business!
2. Font and text is sized to fit smartphones, so you don’t have to “pinch and zoom”
3. Content is formatted to fit on the screen, no scrolling back and forth to read
4. Tabs are designed for touch screens

Changing your website to mobile-friendly may be easy, depending on your website template and type of website. If you do not have the technical expertise and your website requires more design, you may want to hire a developer to help you.

Regardless, the benefits of transitioning your website to a mobile-friendly website will surprise you. When your customers can view your website on their smartphones, they can access your information anywhere, at any time.

So where do you start? Click here to find out if your site is mobile responsive.

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