What We Do

DOESN'T TELL THE
WHOLE STORY

To truly know about us, it helps to get a glimpse into who we are as individuals. And there is no better way than to hear directly from our team, in their own words. So we asked our team members to share what they love most about their jobs, what they are passionate about, and what drives each of them.

Content Strategist

Brand Strategist

President & Operations

Visual Communication Designer

Project & Website Strategist

Digital Marketing Strategist

Research Strategist

Visual Communication Designer

UX/SEO Strategist

Todd Rimer

CEO

I am fortunate to be surrounded by a group of individuals who embrace the concept of producing quality work and results, while representing our brand with professionalism, delivering the service that companies really want, and making decisions that are in the best interest of our clients. I love that I have the opportunity and ability to lead and impact the lives of our employees in a meaningful way, and they in turn do everything possible to meet and exceed the expectations of our clients. Our team and client are in this together with a common goal of growth and success, and that alone provides the fuel to keep waking up and hitting it hard every day.

JooRi Choi

Content Strategist

My passion has always been to positively influence any community I am placed. For me, it is very rewarding to see the outcomes of our work support the organizations and empower the communities. I am so grateful to work with such a caring and talented group of people that creates work that matters.

Cheyenne Toombs

Brand Strategist

My greatest goal is to take our clients’ desires and make them a reality. My passion is to serve our clients and community well, both personally and professionally, side-by-side with our diverse and talented team! The joy of my job is taking a goal-focused approach to provide the marketing solutions our clients expect and watch their business thrive.

Tammy Coleman, MBA

President

I enjoy the challenge of developing creative strategies for our clients and I love to see the cumulative results our team members bring to each campaign. My passion lies in conducting the research for our clients with our Brand InsightsTM. It is so fun to learn from our clients and their customers about what makes their company so unique and special, and then develop creative marketing plans that help bridge the gap between the company and the customer. I founded this company in 2008 and it is so fulfilling to see us grow, learn, and mature in our craft and pass that knowledge and value on to our clients.

Mariah Jester

Visual Communication Designer

I am a type enthusiast, color lover and enjoy DIY projects. As a Graphic Designer, my passion is to think of new creative solutions and use those not only in my work life but everyday life. I’m motivated to use design as a means to help clients better communicate their message to the world. I enjoy seeing and being part of a company’s growth and development and being able to help their vision come to life.

Kaylie Schlagel

Project & Website Strategist

I love the challenge of keeping up with new marketing trends and technology, and utilizing those to develop and implement winning strategies that help businesses attract their customers, excel, and grow. What I love is the team atmosphere and working with my colleagues on a vast array of client projects.

Victoria Williams

Digital Advertising Strategist

I enjoy creating opportunities to present a client’s brand, product, and vision to current and potential customers. I love working with businesses owners who are passionate about their brand and showing them just how many people they can reach through digital advertising. My passion is taking great businesses and helping them grow and maximize their audience.

Kyle Burke

Research Strategist

What I love best about my job is taking what clients are passionate about and helping each of them get in front of the people who are in need of what they have to offer. I enjoy being able to talk with my clients, work with our team, and see all of us come up with ideas that are genuinely aimed at helping the client grow.

Erika Hersberger

Visual Communication Designer

What drives and motivates me is the daily challenge of becoming a better designer. My true passion is in helping others. Professionally, that involves creating visual solutions that help our clients effectively communicate their messages, increasing engagement with customers, and generating sales and growth.

Jordan Hobbs

UX / SEO

I love that my job allows me to use my talents in such a way that I can empower people to live the life they dream about. So many people have big ideas, but only a small percentage ever act on them. I love being able to “fill the gaps” for the business owners that have the idea and the work ethic, but just need a little help on the strategy and execution. For me, when our team does great work and our client recognizes us for that, there are few better feelings in the world.
 

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.