10 Considerations Before You Start a New Website Project
Is it about time your website needs to be re-designed? With the fast-paced nature of business these days, brands are becoming more attentive to
Is it about time your website needs to be re-designed? With the fast-paced nature of business these days, brands are becoming more attentive to
Think about a positive experience you’ve had as a customer at a business. What made it so phenomenal? Did the layout of the business
Your website is far more than a pretty design. It is your digital storefront and a critical touchpoint in your customers’ buyer’s journey. It’s like
With the exception of a couple of ad types, all digital ads need a “home base” – a place to direct the audience to learn
Does your business’ online presence affect its success? According to a research study, “United States B2C eCommerce Country Report 2017” by eCommerce Foundation*, about 88%
When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is
According to research* conducted by Ahrefs, nearly 91 percent of web pages get zero organic search traffic from Google. Merely two percent of one billion
Twenty years ago the Internet was a completely different place. There was a fraction of the websites there are today and some companies, like Google,
Your marketing budget will vary depending on your industry—but all the experts agree it should be between 2% and 12% of grosssales.
In other words, if you’re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors, to market and promote your brand .
Businesses build websites for many reasons. They can be an online storefront, a brand-builder, or a customer service and retention tool. When trying to develop your website as a customer service and retention tool, there are some rules of thumb you may want to follow.
The other afternoon a gigantic YellowBook was delivered to our company. One of our employees set it on the front table and there it stayed for two days before it hit the bottom of the recycling bin. Never opened, never used. A poor tree sacrificed for nothing.
Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.
Here are the hard facts.
• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**
This is what it looks like.
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