Marketing Matters

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Establishing Your Website Budget

Your marketing budget will vary depending on your industry—but all the experts agree it should be between 2% and 12% of grosssales.

In other words, if you’re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors,  to market and promote your brand .

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Your Website as a Customer Service Tool

Businesses build websites for many reasons. They can be an online storefront, a brand-builder, or a customer service and retention tool. When trying to develop your website as a customer service and retention tool, there are some rules of thumb you may want to follow.

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Attract Your Ideal Customer

The other afternoon a gigantic YellowBook was delivered to our company. One of our employees set it on the front table and there it stayed for two days before it hit the bottom of the recycling bin. Never opened, never used. A poor tree sacrificed for nothing.

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Why Do Mobile Websites Matter?

Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.

Here are the hard facts.

• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**

This is what it looks like.

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