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What is a “Good” Website and How Do You Make One?

According to research* conducted by Ahrefs, nearly 91 percent of web pages get zero organic search traffic from Google. Merely two percent of one billion pages, on which the study was conducted, has more than 100 visitors landing on their website each month via SEO.

Millions of “quality” web pages are being created by skilled web developers and designers every single day, yet a vast majority of those pages do not receive a single visitor. Why is that?

The study provides two reasons: the pages don’t have any backlinks, and the pages don’t target a topic with enough search traffic potential. Simply put, solving this “no search traffic” problem begins with smart content and SEO strategy.

Creating a good website is not about making it trendy and appealing to the eyes. It’s about building with practical and useful solutions that add to the bottom line of your business and your goals. What would be the point of having the most beautiful website in the world if nobody is ever going to see it?

Here are the essential components of a good website that pays for itself and more:

  • Branded design: A well-built website is exactly that – BUILT. Your site should be “one of a kind” – just like your business.
  • Effective Calls to Action: Take the time to understand your business and your customers to create effective calls to action with automation so your site can work for you.
  • Scalability: Your company will grow and change as your market place evolves. Your website should be robust and flexible to scale with your business growth and changing customers.
  • Search Engine Optimization: For your website to work for your business, you need traffic. Search-optimize your website to give you the right foundation for your SEM strategies.

A good website is like a highly-skilled team member who works 24/7 for your business. What benefits should it offer?

  • It sells to your customers any time of day.
  • It educates customers about your product and/or service.
  • It reaches new customers you wouldn’t have otherwise.
  • It guides your customers on their buyer’s journey.
  • It reaches customers regardless of the device they use.

That is how you create a traffic-driving website.

*https://ahrefs.com/blog/search-traffic-study/

Client Testimonials

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“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”
CEO - Modern Trailer Sales
“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”
Todd Jameson - Renfro Productions
“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”
Carmen Clift - Beck’s Chimney Sweep
“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”
Josh Brown - Indy Franchise Law
“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”
Mark E. - Eagle Creek Nursery
“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”
Krista Stillwell, Marketing Strategist - Cowpokes Work & Western
“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”
Mark R. - Table XI
“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”
Mike Kelly, Managing Partner - DeveloperTown
“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”
Andy Arrendale - Quack Daddy Donuts
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
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