Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

What is a “Good” Website and How Do You Make One?

According to research* conducted by Ahrefs, nearly 91 percent of web pages get zero organic search traffic from Google. Merely two percent of one billion pages, on which the study was conducted, has more than 100 visitors landing on their website each month via SEO.

Millions of “quality” web pages are being created by skilled web developers and designers every single day, yet a vast majority of those pages do not receive a single visitor. Why is that?

The study provides two reasons: the pages don’t have any backlinks, and the pages don’t target a topic with enough search traffic potential. Simply put, solving this “no search traffic” problem begins with smart content and SEO strategy.

Creating a good website is not about making it trendy and appealing to the eyes. It’s about building with practical and useful solutions that add to the bottom line of your business and your goals. What would be the point of having the most beautiful website in the world if nobody is ever going to see it?

Here are the essential components of a good website that pays for itself and more:

  • Branded design: A well-built website is exactly that – BUILT. Your site should be “one of a kind” – just like your business.
  • Effective Calls to Action: Take the time to understand your business and your customers to create effective calls to action with automation so your site can work for you.
  • Scalability: Your company will grow and change as your market place evolves. Your website should be robust and flexible to scale with your business growth and changing customers.
  • Search Engine Optimization: For your website to work for your business, you need traffic. Search-optimize your website to give you the right foundation for your SEM strategies.

A good website is like a highly-skilled team member who works 24/7 for your business. What benefits should it offer?

  • It sells to your customers any time of day.
  • It educates customers about your product and/or service.
  • It reaches new customers you wouldn’t have otherwise.
  • It guides your customers on their buyer’s journey.
  • It reaches customers regardless of the device they use.

That is how you create a traffic-driving website.

*https://ahrefs.com/blog/search-traffic-study/

Share on facebook
Share on google
Share on twitter
Share on linkedin

Has Your Business Been Impacted by COVID-19?

Schedule a free 30-minute consultation, and we’ll help you uncover creative ideas to stay in front of your customers and ways to welcome them back once this time of economic uncertainty has passed. 

Has Your Business Been Impacted By COVID-19?

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.