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Website Design & Development

December 11, 2020

Your website is far more than a pretty design. It is your digital storefront and a critical touchpoint in your customers’ buyer’s journey. It’s like having a highly-skilled team member who works 24/7 for your business.

In this article, we will explain:
What are the essential elements of an effective website?
How Element212 makes an effective website

What are the essential elements of an effective website?

Sure, a high-quality website is appealing to the eye and has intuitive and easy navigation. But more importantly, it educates your customers on your products, services, brand identity, competitive differentiators, and any other related information they need to make a purchasing decision.

To help your target audience find your website, you will need robust search engine optimization strategies to support driving the right traffic. One of the essential elements of a well-made website is effective calls to action that support your sales efforts 24/7 to anyone around the world on any device. That’s what makes a “good website.” Here is what that looks like in real life.

How Element212 makes an effective website

1. Discovery
– Assessing your market, goals, and challenges

2. Strategy
– Developing an integrated website strategy, incorporating consistent and unique plans for SEO, content, design, and calls to action to meet your goals

3. Design
– Creating a one-of-a-kind design that is inviting and appealing to the eye and provides intuitive navigation and an outstanding user-experience

4. Mobile Optimization
– Providing the same quality user experience on all devices and browsers

5. Review
– Testing and reviewing all pages for proper functionality, design, and more

6. Launch
– Seamless approval and launch process to get the site live

7. Maintenance
– Updating website and training as needed

View our website work here.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"

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