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Digital Advertising

December 12, 2020

Digital advertising is one of the most reliable and affordable marketing methods with numerous benefits such as helping your company expand your brand’s reach, stay competitive in the marketplace, and maximize the marketing ROI.

In this article, we will explain:
The essential elements of an effective digital advertising strategy
How Element212 creates an effective digital advertising strategy

The essential elements of an effective digital advertising strategy

Optimized Budget
Track every dollar spent in your digital advertising campaigns to clearly see your investment ROI and customer acquisition costs.

Targeting Technique
Meet your ideal customers where they are at the right time. Boost conversions and efficiency by only showing up to people likely to buy your product or service with relevant ads.

Attention-Grabbing Design
Reach your ideal customers with eye-catching ads and targeted campaigns to stand out from the competition.

Lead Generation
Receive high-quality leads from ads focused on your business’s specific products and services.

Real-Time Analytics
Remove the guesswork and continuously improve your strategy and efficiency through detailed, real-time data.

How Element212 creates an effective digital advertising strategy

1. Assess your market and growth goals
2. Pinpoint your ideal customers
3. Develop custom strategies for your unique brand
4. Implement the strategies
5. Connect with your audience where they are
6. Measure, analyze, and optimize effectiveness.

View our work in digital advertising here.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"

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