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How Do You Build a Successful Brand Image?

December 10, 2020

Your brand image is much more than your corporate logo. It is woven into every touchpoint between you and your customers. Developing a consistent, well-executed brand image is crucial for gaining recognition and building loyalty with your market.

In this article, we will answer:
Do I need to update my brand image?
What does my brand image include?

Do I need to update my brand image?

Your brand image should:

Resonate with your audience
Represent your company culture
Be consistent across all customer touch points in tone, look, and feel
Leave a lasting impression
Represent the quality of your goods and services

If your current brand image is missing the mark in any of these areas, it might be time to consider an update.

What does my brand image include?

Your brand image is part of every customer touchpoint. It is anywhere your customer interacts with your business, whether through messaging, social media, website, ecommerce, print collateral, customer service, sales, and even a brick and mortar location.

The Element212 team offers a variety of branding services that will help your company build a brand that leaves a lasting impression.

Brand Identity
- Logo development
- Tag line
- Brand promise
Brand Style Guide
Brand Merger & Consolidation
Strategy
Brand Messaging & Positioning
Website Design
Print Collateral

See our work with brand image here.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"

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