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Positioning Your Website To Speak Your Customers’ Love Language

When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in an effort to learn and speak his or her love language. All too often, we try to love others in our own ways and become frustrated because they don’t react to our love the way we expect them to.

This rule of human relationship applies to the relationship you have with your customers as well.

By now, we all know how to make a decent website. Your website is optimized, responsive, and easy to navigate, looks great, and has strong CTAs. But if you are still noticing that not enough of your leads are converting to sales, it is time that you learn your customers’ love language.

So what exactly is a love language? It is a way one expresses and experiences love. You may have read the book, the 5 Love Languages, or heard of the idea. The basic premise is that everyone expresses and receives love differently within the five types of love languages.

Because we tend to naturally give love in the way that we prefer to receive love, relationships can be improved when one can communicate to the other person in the love language the recipient understands. The same idea goes for your customers. Your customers speak love languages that are different from yours.

According to the author, to discover another person’s love language, one must observe the way they express love to others. Then, analyze what they complain about most often and what they request from others most often. In our previous blog post “Brand InsightsTM: Connect with Your Ideal Customers,” we discuss how the Brand InsightsTM uncovers important data for your brand, including data on your target audience, ideal customers, and their buyer’s journey and perspectives.

You can use this data and information about your customers and create a list of questions to ask yourself about your customers. Such as:

  • To what aspects and elements of my website do my customers react positively and negatively?
  • What makes my customers want to buy from me? What makes them want to buy from my competitors?
  • Is an incentive important to my customers? If so what incentives do they like?
  • Does my customer need my service or product explained? Or do they want to get to the point and make their purchase?

Then, once you’ve found your areas of opportunity, here are some elements of your website to consider repositioning or redeveloping accordingly:

  • Site navigation strategy
  • Content development
  • Responsiveness
  • Optimization
  • Imagery selection and other visuals
  • Calls-to-action
  • Resources
  • Promotions/giveaways
  • Price point
  • Cross channel experience
  • Message
  • Personalized service or customization

If you have a nice website but your leads aren’t converting, your website loses its meaning. A website exists to serve your customers, so make sure the data you have regarding your customers is constantly contributing to your website strategy. Make customers choose you by speaking to them in their love language and providing consistently positive emotional experiences.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.