Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

Local SEO Tools – The Value of Implementing a Local SEO Strategy

Local SEO Tools – Help Local Shoppers Find Your Business

Does your business need a boost? If so, you might not know where to start. We recommend starting close to home, with local SEO. These tools can add value to your business by growing your revenue.

Before you begin implementing any new tools, it’s important to understand the value those tools can offer your business.

The same is true for local SEO tools. These can enhance your business by leveraging your online presence–primarily, your website–to increase sales.

Why is local SEO important? SEO, which stands for search engine optimization, gets visitors to your website. On the local level, it does the same, plus more.

It gets people into your brick-and-mortar business.

The fact is that the internet is becoming more and more important to shoppers. 97% of consumers use the internet to shop locally. What is it they’re looking for?

  • Convenient location
  • Top ratings and reviews
  • Products and services to meet their needs

These three attributes can inspire shoppers to visit your store or office, but they’re not enough.

Suppose that you sell hats. In this example, imagine there are ten haberdashers in your town. For hats, this might be a saturated market, but we’re just having some fun with an example.

You have better customer service than any other haberdasher. You make higher quality hats. Your shop is located right on Main Street.

The problem? No one knows it.

Now, if you get a website and make use of local SEO tools, you can see a rise in business because people know that your convenient haberdashery offers the best hats and the best service.

Local SEO can do the following for your website and business:

  • Land you a high-ranking spot in SERPs
  • Boost brand awareness
  • Increase sales

Let’s dive a bit deeper to find out how these tools accomplish this.

Get a Higher Rank

Where you show up on SERPs, or search engine results pages, can determine how many searchers find your business on a search engine. The higher the ranking, the more likely you are to be found.

After all, when was the last time you searched through ten pages of results to find a type of business or store?

Take Google for example. On Google, there’s something called the local pack. If you search “haberdashers near me” (and there are in fact hat shops in your area), you will see a map with local results beneath it.

This local pack pulls from citations. Citation building is a local SEO tool, and it’s important. The local pack on Google shows in the number one ranked spot on SERPs for 93% of searches.

Boost Your Brand

Branding is so important to draw customers. Your brand is your business’ personality. It’s what creates a rapport with your customers.

So how do you build brand awareness? One way is through reviews.

If you have the right local SEO tools in place, you can manage your reputation and allow customers to tell others, through reviews, how much they love your business.

As an added bonus, search engines like Google tend to rank businesses that are well-reviewed higher than those that have fewer reviews or poor reviews.

We mentioned citations in the above section. They help with reviews, too. That’s because a citation is basically linking information to your business.

It can be your NAP, or name, address, or phone number. A citation can be a link to your business.

If your business has a citation on a high-ranking site, and customers leave favorable reviews on that site, then that’s local SEO working at its best to boost your brand.

Increase Sales with Local SEO Tools

At the end of the day, it’s your bottom line that matters most. If your business isn’t making money, then it’s not functioning as a business. How can local SEO tools help your business make money?

Local SEO is unique because it gets people into your office or store. It does this by the methods described above, and more.

With the right keywords and geolocators, you can tell search engines what your business does and where it does it.

This way, when someone searches for your haberdashery, the search engines know you have one, and where it is. They can return results that are convenient to the searcher.

SEO is all about the user experience. Local SEO is about bringing that experience home.

Years ago, searching for a hat shop may have involved sorting through results from near and far to find the right one.

Think of local SEO like being listed in the phone book. Before the internet and search engines, people opened their local phone book to find nearby businesses that could suit their needs.

If they needed a hat, they’d thumb through to the “H” section of the phone book to find “hat shop” or “haberdashery.” There they would see listings of all the local shops to suit that need.

The phone book basically provided citations. However, it didn’t provide anything else.

You can’t read reviews in a phone book. You can’t tell from a phone book that one shop is six miles away while another is twelve. You can’t get much of a sense of branding from a phone book, either.

Local SEO brings all those elements together, along with the citation, to provide the best possible user experience. As it turns out, what’s good for the user is good for the business that meets the user’s needs.

That is how these tools can help you build your business and grow your sales.

Learning how to implement local SEO can be a time-consuming process, so many businesses work with SEO experts who are trained in how to connect local businesses with local consumers.

Even better, experts can connect your business with the local consumers who are most likely to become customers or clients.

If you still have questions about the power local SEO can give your business, we invite you to contact us. We can’t wait to help you and your business reach–and exceed–its potential.

Share on facebook
Share on google
Share on twitter
Share on linkedin

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand Insights Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand Insights Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.