Brand Insights

Element212 Brand InsightsTM

Grow Your Remarkable BrandTM?

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Seth Parker, Testimony
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Business owners and CEOs have unique challenges during times of transition. Whether you are going through a business acquisition, repositioning your brand, or expanding locations or services, gaining brand insights about your company is vital to your success

Our Brand Insights™ is specifically designed to support business owners and CEOs with data to direct and support decisions during significant business changes.

Our research focuses specifically on four key areas:

  • red_arrow> Identifying and aligning your team around your corporate “why,” mission, and vision.
  • red_arrow> Uncovering weaknesses and opportunities within employee onboarding, engagement, motivations, and satisfaction.
  • red_arrow> Evaluating the current customer care experience, including customer-facing processes, brand touchpoints, and consistency of service.
  • red_arrow> Understanding audience behaviors, motivators, expectations, and the buyer’s journey.

Gain Actionable Insights for Business Success

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The Brand InsightsTM Process

Our Brand Insights™ research considers the three key perspectives needed to align a brand and ensure success. Those three perspectives are: Ownership, Employees, and Customers.

Through qualitative and quantitative research, the Brand Insights™ provides leadership brand clarity with the quantifiable and actionable recommendations needed to drive and shape informed business decisions confidently. The Brand Insights™ will empower your company to make decisions that strengthen your brand and support a consistent customer experience.

If you are a business owner or CEO, we invite you to a discovery session to explore how the Brand Insights™ research can support growing your remarkable brand.

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Who Benefits from the Brand Insights™?

Typically, research projects only benefit a select group of people or departments within an organization. The Brand Insights™ is developed to benefit your entire company.

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Owners and C-suite

Owners and C-suite: A stronger overall brand aligned with the company goals, team culture, internal processes, customer expectations, and direction of growth.

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Team members

Team members: The opportunity to feel heard and seen within the organization. Higher levels of career satisfaction, team member “buy-in”, and brand advocacy occur when employees understand their connection to the big-picture vision a company has and the goals they’re working towards.

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Customers

An experience with your brand that regularly meets or exceeds their expectations. When customers receive a consistent brand experience at every stage of their journey, a trusting bond is formed, resulting in increased loyal and brand advocates.

Seth Parker, President of Nardco Heating & Air on his experience with the Brand Insights™

Seth Parker, Testimony
Read More About Nardco's Brand Insights™
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Business Areas Impacted by Research

Research is unique to each business, and the insights gained will vary from company to company. Below are the different business areas where research uncovered gaps and opportunities for our research clients.

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Brand positioning 100%

Operations 92%

Marketing 85%

Culture 62%

Human Resources 54%

Communications 46%

View Case Studies
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Uncover Your Brand Insights™

We invite you to a discovery session to explore if our Brand Insights™ is right for your business.

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Schedule Your Brand Insights™ Discovery Session

Client Testimonials

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“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”
CEO - Modern Trailer Sales
“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”
Todd Jameson - Renfro Productions
“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”
Carmen Clift - Beck’s Chimney Sweep
“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”
Josh Brown - Indy Franchise Law
“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”
Mark E. - Eagle Creek Nursery
“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”
Krista Stillwell, Marketing Strategist - Cowpokes Work & Western
“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”
Mark R. - Table XI
“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”
Mike Kelly, Managing Partner - DeveloperTown
“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”
Andy Arrendale - Quack Daddy Donuts
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!
- Mike Pfarrer, VP of Information Technology - Scope Services Inc.
"Element212 was such a pleasure to work with! Your flexibility, timeliness, and professionalism throughout the recruiting video development have truly made this an experience I will fondly remember. I will recommend you to everyone I know!"
Cynthia Reed - BMM CPAs & Advisors
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