Brand Insights
Element212 Brand InsightsTM
Brand Insights
Why Brand InsightsTM?
Brands are built from the inside out. If you are reading this, you have expressed an interest in strengthening yours. Welcome to the rabbit hole of brand research. Our desire is to make it easy to identify if this research is right for you.
Our Brand Insights™ research is designed to inform your business of risks and opportunities to strengthen your brand. This research focuses specifically on four key areas:
- Identifying and aligning your team around your corporate “why”, mission, and vision.
- Uncovering weaknesses and strengths within employee engagement, motivations, and career satisfaction.
- Evaluating the current customer care experience, including customer-facing processes, brand touchpoints, and consistency of service.
- Refining new employee recruitment and onboarding processes, including messaging, engagements, and candidate vetting.
The Brand InsightsTM Process
The Brand Insights™ process first gains a quantitative “state of the union” from your entire team to get a benchmark of their brand perceptions. We then move into individual qualitative interviews, gaining valuable information from both your C-suite and select team members. Following the qualitative research, we will gather insights from your remaining team members through quantitative research.
Our analysis of this data will bring to light risks, opportunities, and recommendations on how to improve your company culture, employee engagement, customer care, and recruiting efforts. The result is information that empowers your company to make decisions that strengthen your brand, providing a unified and consistent customer experience.
Who Benefits from the Brand Insights™?
Typically, research projects benefit a select group of people or departments within an organization. The Brand Insights™ is developed to benefit your whole company.
Owners and C-suite leaders benefit by strengthening their brand assets through the development of a team that is truly aligned with the company goals, culture, processes, and direction of growth. A team working towards the same objective will achieve more efficient results.
Team members benefit from the actions implemented as a result of the Brand Insights™. They will understand their connection to the greater vision and goals of the company they represent and will support the business’ growth through stronger brand advocacy.
Customers benefit from a consistent brand experience with your company. Every touchpoint supports the next in telling your brand story and showing your company culture. When your ideal customer receives the same brand experience at every stage of their journey, a trusting bond is formed, benefiting you both.
Seth Parker, President of Nardco Heating & Air on his experience with the Brand Insights™
Uncover Your Brand Insights™
If this type of research interests you, we would love to invite you to a discovery session to explore if our Brand Insights™ is right for your business.
Schedule Your Brand Insights™ Discovery Session