Brand InsightsTM
CONNECT WITH YOUR IDEAL CUSTOMERS
Why A
Brand Audit
Matters
The word “audit” has such a negative connotation doesn’t it? The first thing most people think of when they hear the word “audit” is the IRS. Negative word association for sure!
But did you know that the definition of the word audit is “an official inspection of…” or “a systematic review or assessment of something.”
The most valuable brands in the world have achieved their position not just through implementing an initially strong branding strategy but also by monitoring changes in customer perceptions over time, and being strategically receptive to those changes.
Letting your brand go without periodic brand audits can often lead to missed messages and opportunities when it comes to reaching and engaging your ideal customers.
WHAT IS A BRAND AUDIT?
A brand audit is taking an in-depth analysis of all the touchpoints between your brand and your customers. Our team looks at this information as Insights into who you truly are as a company, a 360 perspective if you will.
Effort should be given to measure and quantify the impact of the brand on customers, their decision, and the company’s financial performance.
Qualitative Research
Qualitative Research
Quantitative Research
- There are several steps in auditing your current brand
Evaluating your internal brand arsenal is critical to gain an understanding of the
brand from a customer’s perspective.
You will also need to understand how your brand fares with your employees,
salesforce, suppliers, distributors, and any channel partners.
1. What can be
capitalized on or
corrected?
2. What sets our brand apart
from our competitors, in
the eyes of our customers
and team members?
You should
get answers to
these questions
from your
Brand Audit
3. How favorable or unfavorable
are perceptions about our brand?
team members define our
S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats)?
4. How deeply are views about
our brand held? What are
the emotional responses?
You should get answers to
these questions from your
Brand Audit
1. What can be capitalized on or corrected?
Getting
Started
It is important to get a large enough data sample to really be able to evaluate trends in the feedback. So how do you get the information you need?
READY TO GET REAL WITH YOUR CUSTOMERS?
Connect with your audience and turn them into loyal fans.
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