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SEO Campaign – How Can Your Business Benefit From a Local SEO Strategy?

SEO Campaign – What is it, and how will it help my business?

In order to succeed in business in 2017–and beyond–SEO, and especially local SEO is necessary.

SEO stands for search engine optimization, which means that the website for your business can reach potential customers using search engines like Google.

Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.

How do we know you need SEO?

By analyzing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Googles something like, “dentists near me.”

You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

Since SEO focuses on delivering a positive user experience, or UX, you need it in order to keep pace and surpass your competition.

How can your business benefit from an SEO campaign?

Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are.

In this section of the guide, we’ll cover how SEO can:

  • Draw new customers to increase growth
  • Get customers the info they need and fast
  • Help your business be there all the time

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

Even if you plan to work with an SEO professional, understanding how SEO can benefit your business is crucial to helping you measure a campaign’s value. Keep reading to learn more.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether.

Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives.

The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found.

Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning.

You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

Get Customers the Information They Need–Right Away

So how does local SEO do it? How does it get customers in your door? It’s fine for us to sit here and say it happens, but knowing why will only help you understand the benefit.

One of the ways local SEO reaches customers is through citations.

We’re not talking about academic or worse–legal–citations. No; citations are simply mentions of your business online.

The most common type of citation is known as NAP, which stands for name, address, and phone number. These listings are so important to local SEO because they’re what tell consumers where you are and how to reach you.

Since the innovation of the smartphone, mobile internet usage is more prevalent. Because of that, people want information at their fingertips. Only through citation building can you provide the information they want, when they want it.

Citation building is a must-have part of any local SEO campaign.

Always Be Present

Imagine you wake up at two in the morning. You can’t sleep. You’re consumed by the idea that you absolutely must buy a new computer.

It’s been on your mind lately, but you spent the better part of the day waiting for your old machine to keep up with your needs. You’ve had it and, while you’re awake, you might as well figure out where you’re going to buy your new computer.

You pick up your smartphone–which sits beside your bed because it also serves as your alarm–and open a search engine.

“Computer store near me,” you type. Results populate the page. Some of them show up beneath a map (this is called the local pack), sorted by how well they’re rated by other consumers.

You click on the top one and decide that come morning, and after a bit more sleep and some coffee, you’re headed to that store to see the computers in person.

Within ten hours, you’re home with your new computer.

This example applies to more than just computers. The store in this story won the customer in part because it was available 24/7.

Full-time availability means that your potential customers can shop even when you’re not open. There are so many products and services that consumers like to browse online and then purchase in person.

If your business isn’t available all the time, you’re missing out. Even if you have a website, without SEO, consumers simply won’t find it.

With SEO, your website can offer consumers the chance to start shopping before you’ve even opened for the day. Make your business available, and the customers will follow.

SEO can do so much for your business, locally and at a distance. If you don’t have a strategy in place yet, it’s not too late. If you have SEO, but not local SEO, the same is true.

If you still have questions about how SEO can benefit your business, we’d love for you to contact us so we can help you maximize your online marketing potential to drive up your business’ sales.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.