When asked a question, a child can often be blunt and “tell it like it is.” Customers can be the same, when given the opportunity to share. What many business owners don’t realize is that there is a wealth of information available from this bluntness that can help you in creating strategic, targeted marketing strategies. All you have to do is ask.
As president of Element212, Tammy Rimer wears enough hats that she might look like Carmen Miranda if she wore them all at the same time. But with the confidence and talent attributed to the best business owners, she has grown Element212 into the powerful marketing and branding company it is today.
She smiles genuinely, but I can tell she is ready to get to the business of this interview.
After a refill of strong, black coffee.
Her calendar looks like my nephew took several highlighters too it, and Tammy has blocked out this time for questions. Let’s start.
Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.
Here are the hard facts.
• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**
This is what it looks like.
Businesses that avoid Facebook advertising miss out on tremendous opportunities. Facebook advertising may appear to be an overwhelming digital space that involves design, research and marketing, and this technology can seem puzzling.
But Facebook is not as complicated as it seems.
Facebook is so successful because it is designed to be easy to use—and advertising is a huge part of this.
Did you know that the average human brain can assign a meaning to a visual scene in a fraction of a second?
Nearly 50% of our brain involves visual processing. Combine the previous statistic with the fact that 70% of our sensory receptors are located in our eyes and you can quickly get a sense for just how important visual cues are when it comes to the marketing message your business is trying to send.
The first actual “broadcast” of the Olympics happened on closed-circuit television in Berlin, Germany for the 1936 Summer Olympic games, but it took nearly thirty years until the USA followed suit.
In 1960, CBS paid $50,000 for the rights to broadcast the winter games in the USA—which was the first time the games were aired on television in America. Seeing their investment pay off, CBS doubled down in that same year for the Summer games by spending a whopping $394K (an estimated $3.15 million in today’s dollars) to obtain exclusive distribution rights for the summer games in the USA.
Do you know why your customers buy from you?
Not just a statement that you’ve crafted as to why your product or service is superior to your competitors, no… do you actually understand the decision making process going on in your potential customer’s mind when they decide whether or not your product is right for them?
For years, marketers and salespeople alike have worked hard to reduce the sales process down to a scientific formula—some know it as the AIDA formula. The AIDA formula explains that a buyer must become