Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314


Integrity in Messaging & Business Practices

An Open Letter to Businesses:

Brand differentiation comes down to three simple components: idea, promise, and implementation. Each is equally important in your overall success and, like a tripod, if one leg falls short the structure will be unstable and collapse.

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Don’t Forget to Invest in Your Internal Brand

We know what you’re thinking: “Not another thing I need to invest in…”

And we get it. You’ve got to invest in infrastructure, talent, materials, tools, physical locations, marketing, and a hundred other things. The last thing you need is one more thing demanding your money.

But the truth is simple: Investing in your internal brand is one of the best ways to get the most bang for your buck. That investment in things like your internal process, training, and customer service programs can completely change your approach to your business, making each dollar you invest go farther and improving your returns.

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Navigating Digital Marketing Trends

How to Keep Your Brand in Front of Your Audience

Marketing has always been a changeable beast, and the rise of digital marketing has made it more fluid than ever. More and more companies are decreasing their traditional marketing spending to increase their digital marketing spending. It’s more important than ever to have the flexibility to adapt to digital marketing trends.

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What Do You Want to Know About Marketing?

The rules of engagement in marketing are constantly changing as technology advances and our culture evolves. Consumers search for and consume content and advertisements in a whole new way.

Your audience is no longer sitting and waiting for your ad or message to hit its bull’s-eye. Your audience is a moving target and it is much more difficult to reach and engage that audience with the right message at the right time.

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Engaging with your Customer

You’ve just opened up a coffee shop … clothing store … insurance company … non-profit … insert your business here…

You’re on fire.

You have so many ideas and so many exciting plans.

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Get More From Your Digital Relationships

Do you want more from your digital connections?

Do you long to see those media connections, smiling at you face-to-face?

Digital connections seem so easy. Why? Because we can text and “friend” and tweet, and connect with anyone in minutes.

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Political Lessons from the Donald Trump Brand

The commercials about “puppy-monkey-baby” don’t always make sense, but they succeed. We laugh at them, wonder if they represent the product best, and consider the branding techniques.

We know and accept that marketing teams work on the Super Bowl commercials with puppy-monkey-baby. Marketing teams play with our minds and subtly manipulate the way we think. We know this.

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Customers Say The Darndest Things

When asked a question, a child can often be blunt and “tell it like it is.”   Customers can be the same, when given the opportunity to share.  What many business owners don’t realize is that there is a wealth of information available from this bluntness that can help you in creating strategic, targeted marketing strategies. All you have to do is ask.

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Team Member Spotlight: Meet President Tammy Rimer

As president of Element212, Tammy Rimer wears enough hats that she might look like Carmen Miranda if she wore them all at the same time. But with the confidence and talent attributed to the best business owners, she has grown Element212 into the powerful marketing and branding company it is today.

She smiles genuinely, but I can tell she is ready to get to the business of this interview.

After a refill of strong, black coffee.

Her calendar looks like my nephew took several highlighters too it, and Tammy has blocked out this time for questions.  Let’s start.

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Why Do Mobile Websites Matter?

Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.

Here are the hard facts.

• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**

This is what it looks like.

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Why Aren’t You Advertising On Facebook?

Businesses that avoid Facebook advertising miss out on tremendous opportunities. Facebook advertising may appear to be an overwhelming digital space that involves design, research and marketing, and this technology can seem puzzling.

But Facebook is not as complicated as it seems.

Facebook is so successful because it is designed to be easy to use—and advertising is a huge part of this.

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Effective Visuals: How to Make or Break Your Marketing Message

Did you know that the average human brain can assign a meaning to a visual scene in a fraction of a second?

Nearly 50% of our brain involves visual processing.  Combine the previous statistic with the fact that 70% of our sensory receptors are located in our eyes and you can quickly get a sense for just how important visual cues are when it comes to the marketing message your business is trying to send.

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Has Your Business Been Impacted by COVID-19?

Schedule a free 30-minute consultation, and we’ll help you uncover creative ideas to stay in front of your customers and ways to welcome them back once this time of economic uncertainty has passed. 

Has Your Business Been Impacted By COVID-19?

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis


  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.