A logo is more than just a graphic that you put on your signs and advertising materials, it is the foundation of your brand. The majority of the world’s most famous logos are simple concepts that use common colors. Think Coke, ABC, McDonald’s, and the Nike “swoosh”. Who can forget Oscar Mayer for their clever uses of their logo in all of their marketing? I can’t think of anyone else on the planet who could pull off driving around a weiner mobile.
We all know that the success of companies has a lot more to do with their entire marketing strategy than just having a clever and artistic logo design. Having a great logo doesn’t mean a whole lot if no one ever sees it, so make sure you are leaving money in your marketing budget to actually market.
Here are some questions to ask to make sure that your logo will be effective:
Is it relevant? Describable? Memorable? Attractive?
Does it copy well? Look great at any size? Accurately represent your business? Evoke a positive feeling? Have longevity?
Your logo should get a “yes” to each and every one of these questions, or it will not pass the test of time and work for you as a tool.
Check out these great websites and get ready to giggle at some of the best and the worst logos in the history of marketing.