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Branding Tips

Branding tips can be helpful when you don’t know where to start in building your brand. Building a “brand” is something few people will have to deal with in their lifetime. However, if you think about it, the way people view you is the “brand” of who you are. The things that come to mind when someone brings up your name is the “brand” that you have developed for yourself, whether you realized you were doing it or not. The same criteria people consider when defining you as a person are the ones they consider when defining a brand. It is essential that you put the same effort into building your brand that you put into building your own reputation. In this article we will discuss some branding tips to help when developing your brand and how you want to be seen by the public.

First you need to find a platform that works well for your business and your needs. Whether that be a blog or a website, get yourself an online platform that fits you. Then grow your content and begin to engage with your audience. Try utilizing social media sites like LinkedIn, Facebook, or Twitter to get your content out to your audience. It might benefit you to try using all of the platforms you can at first and see which ones work best for your audience and for your needs. Remember, while these platforms are all a bit different, they are all meant to showcase your brand. Also remember to be consistent across all platforms by just being yourself. You want to show your audience that you are your brand, through and through. All of your blogs, your emails, and your social posts should be positioned in a way that solidifies the brand you want to be.

Next in line for branding tips as you develop your brand is to remember that you can’t please all the people all the time. There will inevitably be some people who your brand doesn’t resonate with, and that’s ok. Just remember that your goal is not to please every person that finds your brand, but instead to be true to yourself and find the market that your message does resonate with. Then, stay update and current on what’s happening in your industry. Research trends, read blogs, reach out to your audience via your social media channels. Be in the know about what’s happening so that you can produce value for you customers. Your brand is only as good as the people behind it, so be on top of what’s happening so that your brand can stay on top of the market.

As your brand grows, so will the people you are connected with, your “contacts” if you will. Always remember to stay as close to as many of those contacts as you can. You never know when an opportunity will arise that you could use assistance from someone in their field, or maybe your next client also has a need that one of your contacts can fill. Imagine what it will do for your brand if you call a contact not to ask for help, but instead to offer them potential work with someone you’re already doing business with. You never know when the next opportunity is going to come along so it’s important to have your contact base ready at any moment. Because your brand is more than just the product you offer, it’s the summation of all your efforts to set yourself apart from the rest of the market.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.