How Do You Build a Successful Brand Image?
Your brand image is much more than your corporate logo. It is woven into every touchpoint between you and your customers. Developing a consistent, well-executed
Your brand image is much more than your corporate logo. It is woven into every touchpoint between you and your customers. Developing a consistent, well-executed
Is your marketing agile? Marketing strategies should be based on real data and built around both the short-term and long-term vision for your company. Agile
Are you making business decisions based on assumptions or data? Running a business can be difficult. You may find yourself asking: Which initiatives do I
While they might seem similar, there’s a BIG difference. We’ve all heard the saying “You don’t sell the steak, you sell the sizzle,” and
When the economy is unstable and businesses are experiencing cuts in cashflow, the marketing budget is often one of the first expenses business owners look
Many of us have a favorite color or a personal preference for particular colors. But did you know color can influence people’s emotions and
When it comes to ranking the most effective search engines, Google sits alone at the top of the mountain. They’ve earned that spot by keeping
The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of
Many of those running a business believe that once an ad is live, everyone thereafter will convert into a sale. There is a perception that
Sure, we all know our ABCs. This though, is marketing, and if you don’t know the ACDs, you’ve got some catching up to do! What
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