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Marketing Strategy & Execution

Is your marketing agile? Marketing strategies should be based on real data and built around both the short-term and long-term vision for your company. Agile strategies utilize industry and market research to build data-inspired campaigns that align with your business growth goals.

In this article, we will answer:
How do I know if my marketing strategies are agile?
What is holistic marketing?
How do I know which platforms to use for my marketing?
How do I know my marketing campaigns are working?
What marketing services does E212 provide?

 

How do I know if my marketing strategies are agile?

Truly agile strategies are developed from your marketing data and are holistic in nature. They keep your end goals in mind while providing relevant content and resources based on engagement from your various marketing campaigns. This keeps your marketing fresh, on point, and agile.

What is holistic marketing?

Holistic marketing utilizes specific marketing platforms for specific audiences and messages, effectively moving them along in their buyer’s journey. Utilizing a mixture of communication channels to connect with your customers allows you to reach your audience more often and in meaningful ways. Some of those channels may include:

 

How do I know which platforms to use for my marketing?

The Brand Insights™  gives your team and ours the information necessary to know how to engage your audience in the best possible way. This research helps in developing the right strategy, audience, messaging, design, and content to create effective campaigns that will resonate with your audience.

How do I know my marketing campaigns are working?

Once our campaigns are launched, we monitor them daily, report on analytics, and develop continued strategies based on their efficacy. If your team is struggling with bandwidth, already wearing too many hats, or your marketing efforts are being put on the back burner, then we have you covered.

What marketing services does E212 provide?

Through our integrated brand research, brand development, and brand management process, we provide a mix of the following services that are best for our clients’ unique needs:

  • Digital & Print Advertising
  • Videography
  • Photography
  • Website Development
  • Content Marketing
  • SEO

View our work here.

Client Testimonials

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“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”
CEO - Modern Trailer Sales
“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”
Todd Jameson - Renfro Productions
“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”
Carmen Clift - Beck’s Chimney Sweep
“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”
Josh Brown - Indy Franchise Law
“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”
Mark E. - Eagle Creek Nursery
“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”
Krista Stillwell, Marketing Strategist - Cowpokes Work & Western
“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”
Mark R. - Table XI
“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”
Mike Kelly, Managing Partner - DeveloperTown
“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”
Andy Arrendale - Quack Daddy Donuts
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
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