Research & Consulting: A Brand Insights™ Q&A

Are you making business decisions based on assumptions or data? Running a business can be difficult. You may find yourself asking: Which initiatives do I pursue? How do I attract and retain the best customers and employees? Why is what I’m doing now not generating the results I expected? These are a few of the many challenges you may be facing right now.

So how do you decide where to invest your time, efforts, and money in order to deliver the most value for your business? We have the answer… and it all starts with data specific to your company.

Our Brand Insights™ research process gathers insights directly from your paying customers, lost leads, and your team who serve on the front lines every day. This data will directly impact your specific business goals, marketing objectives, messaging efforts, and more, all while helping re-align your business with your ideal customers.

In this article, we will answer some common questions about the Brand Insights™.
How do I know if the Brand Insights™ is right for my business?
How will the Brand Insights™ benefit my business?
How do I use the Brand Insights™ data?
How do I put this data to work?

How do I know if the Brand Insights™ is right for my business?

If your business is experiencing any of the following challenges, the Brand Insights™ Research is right for you:

  • Ineffective communication with leads or customers
  • Change in products or services
  • High employee or customer turnover
  • Entering a new market
  • Low conversion rate and high percentage of lost leads
  • Fragmented brand messaging
  • Unclear marketing strategy
  • Undefined customer persona(s)


How will the Brand Insights™ benefit my business?

Our trademarked research process provides answers to questions about:
Industry & market position
Internal & external brand perceptions
S.W.O.T. analysis
Competitive differentiators
Perception gaps
Marketing strategies
Advertising platforms
Customer personas
Customer touch points
Customer demographics
Customer buyer’s journey
Growth & improvement opportunities
And much more

How do I use the Brand Insights™ data?

The Brand Insights™ will provide your company with a clear picture of your brand from both team members and customers who have experienced your products and service. These insights provide your company with actionable data to bridge the gap between your business and your ideal customers through developing targeted strategies that are on-point with who you truly are as a brand and what your customers are really seeking, all in their language.

How do I put this data to work?

The Brand Insights™ research and consultation will provide you with real brand positioning and strategy recommendations to help your business thrive in your market and industry. It will eliminate the guesswork of how to approach your marketing strategies and eliminate wasteful spending on advertising efforts that completely miss the mark with your customers, saving you time and money. Whether it’s the wrong platform or missed messaging, the Brand Insights™ will help you identify ways to better engage with your market through content that will truly resonate with your customer throughout their buyer’s journey.

Watch this video or Download the Brand Insights™ Overview to learn more!