Research & Consulting

Are You Making Business Decisions Based on Assumptions or Data?

Running a business can be difficult. You may find yourself asking: Which initiatives do I pursue? How do I attract and retain the best customers and employees? Why is what I’m doing now not generating the results I expected? These are a few of the many challenges you may be facing right now.
 
So how do you decide where to invest your time, efforts, and money in order to deliver the most value for your business?

We have the answer… And it all starts with data specific to your company.

Our Brand InsightsTM research process gathers insights directly from your paying customers, lost leads, and your team who serve on the front lines every day. This data will directly impact your specific business goals, marketing objectives, messaging efforts, and more, all while helping re-align your business with your ideal customers.
If your business is experiencing any of the following challenges, the Brand Insights™ Research is right for you:
  • Ineffective communication with leads or customers
  • Change in products or services
  • High employee or customer turnover
  • Entering a new market
  • Low conversion rate and high percentage of lost leads
  • Fragmented brand messaging
  • Unclear marketing strategy
  • Undefined customer persona(s)
Our trademarked research process provides answers to questions about:
  • Industry & market position
  • Internal & external brand perceptions
  • S.W.O.T. analysis
  • Competitive differentiators
  • Perception gaps
  • Marketing strategies
  • Advertising platforms
  • Customer personas
  • Customer touch points
  • Customer demographics
  • Customer buyer’s journey
  • Growth & improvement opportunities
  • And much more
The Brand Insights™ will provide your company with a clear picture of your brand from both team members and customers who have experienced your products and service. These insights provide your company with actionable data to bridge the gap between your business and your ideal customers through developing targeted strategies that are on-point with who you truly are as a brand and what your customers are really seeking, in their language. 
 

The Brand Insights™ research and consultation will provide you with real brand positioning and strategy recommendations to help your business thrive in your market and industry. It will eliminate the guess work of how to approach your marketing strategies and eliminate wasteful spending on advertising efforts that completely miss the mark with your customers, saving you time and money. Whether it’s the wrong platform or missed messaging, the Brand Insights™ will help you identify ways to better engage with your market through content that will truly resonate with your customer throughout their buyer’s journey.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms
Schedule Your Free Strategy Session

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations
Schedule Your Free Strategy Session

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising
Schedule Your Free Strategy Session

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Schedule Your Free Strategy Session

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Schedule Your Free Strategy Session

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Schedule Your Free Strategy Session

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.

Schedule Your Free Strategy Session