Carter Logistics, LLC is a full-service supply chain management company with a network that spans North America, including a strong Intra-Mexico operation.
Carter Logistics was looking for an effective way to educate their audience on their competitive differentiator, the Shared Milkrun Network, to show how it can work to their customers’ financial advantage.
After conducting a discovery discussion with the Carter team to gain detailed insights into their needs and goals, we developed a marketing strategy involving video production to promote their Shared Milkrun Network.
Our content, design, and brand strategy teams collaborated to build a video storyboard and script that effectively showcased the Shared Milkrun Network’s features, competitive differentiators, benefits, and a call-to-action. Our visual communications team then created an animated explainer video to visualize how the Shared Milkrun Network process sets them apart from their competitors.
Carter Logistics’ new branded explainer video successfully demonstrated the Shared Milkrun Network’s features, including its travel range, process, environmental impact, cost-saving, and more. Carter Logistics was able to use the video as an educational and promotional piece within their sales and marketing strategies, distributed through search engines, social media, emails, and their website. They are now better known for their Shared Milkrun Network, giving their customers a strategic advantage in cost-savings and efficiency.
