Caplinger’s Fresh Catch Seafood Market was founded in 2013 with the Caplinger family’s vision to make fresh, quality seafood readily available in Indiana. They have four locations throughout central Indiana that function as both a seafood restaurant and fish market.
Despite their strong competitive advantages, the existing website did not communicate their unique identity and deliverables or provide a user experience that directed people to easily order online. As Caplinger’s prepared to open their fourth location amid a pandemic, they were looking to revamp their outdated website to strengthen their digital presence and customers’ online ordering experience.
Through multiple interviews with the RoofWatcher team, Element212 developed their branding, ecommerce website, and explainer video to make their unique service and deliverables known in the industry.
Based on the customer insights gained through research, we designed and built a website that helps Caplinger’s answer customers’ questions, resonate with their audience, and guide them along the buyer’s journey.
With the new website that offers improved navigation, user-experience, on-site optimization, and visual appeal, Caplinger’s is equipped to communicate their competitive differentiators and deliverables, enhance internal processes, and serve their customers better. The website includes a streamlined online ordering function, full seafood market selection, restaurant menu, store information, and more.
The new website supports their overall marketing efforts, helping Caplinger’s engage their target audience and achieve their business growth goals.
We spent a day photographing Caplinger’s Fresh Catch’s various menu items to feature on their new website and social media posts.
In the first stage of the website process, we worked with Caplinger’s Fresh Catch to learn about their needs. We also surveyed their customers to find out how their customers perceive them and what they value most.
Once the preliminary research and planning was finished, we moved into website design and development. Caplinger’s Fresh Catch’s new website was designed to make it easy to place food orders online, and it also showcases their fun atmosphere, fresh seafood, and an easy-to-navigate layout for their visitors.
Caplinger’s Fresh Catch’s new website is not only easy to navigate on desktop screens, but it is also fully responsive, meaning that it works on screens and devices of all sizes.