Do you know why your customers buy from you?
Not just a statement that you’ve crafted as to why your product or service is superior to your competitors, no… do you actually understand the decision making process going on in your potential customer’s mind when they decide whether or not your product is right for them?
For years, marketers and salespeople alike have worked hard to reduce the sales process down to a scientific formula—some know it as the AIDA formula. The AIDA formula explains that a buyer must become
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