The rules of engagement in marketing are constantly changing as technology advances and our culture evolves. Consumers search for and consume content and advertisements in a whole new way.
Your audience is no longer sitting and waiting for your ad or message to hit its bull’s-eye. Your audience is a moving target and it is much more difficult to reach and engage that audience with the right message at the right time.
You’ve just opened up a coffee shop … clothing store … insurance company … non-profit … insert your business here…
You’re on fire.
You have so many ideas and so many exciting plans.
Do you want more from your digital connections?
Do you long to see those media connections, smiling at you face-to-face?
Digital connections seem so easy. Why? Because we can text and “friend” and tweet, and connect with anyone in minutes.
The commercials about “puppy-monkey-baby” don’t always make sense, but they succeed. We laugh at them, wonder if they represent the product best, and consider the branding techniques.
We know and accept that marketing teams work on the Super Bowl commercials with puppy-monkey-baby. Marketing teams play with our minds and subtly manipulate the way we think. We know this.
When asked a question, a child can often be blunt and “tell it like it is.” Customers can be the same, when given the opportunity to share. What many business owners don’t realize is that there is a wealth of information available from this bluntness that can help you in creating strategic, targeted marketing strategies. All you have to do is ask.
As president of Element212, Tammy Rimer wears enough hats that she might look like Carmen Miranda if she wore them all at the same time. But with the confidence and talent attributed to the best business owners, she has grown Element212 into the powerful marketing and branding company it is today.
She smiles genuinely, but I can tell she is ready to get to the business of this interview.
After a refill of strong, black coffee.
Her calendar looks like my nephew took several highlighters too it, and Tammy has blocked out this time for questions. Let’s start.
Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.
Here are the hard facts.
• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**
This is what it looks like.
Businesses that avoid Facebook advertising miss out on tremendous opportunities. Facebook advertising may appear to be an overwhelming digital space that involves design, research and marketing, and this technology can seem puzzling.
But Facebook is not as complicated as it seems.
Facebook is so successful because it is designed to be easy to use—and advertising is a huge part of this.
Did you know that the average human brain can assign a meaning to a visual scene in a fraction of a second?
Nearly 50% of our brain involves visual processing. Combine the previous statistic with the fact that 70% of our sensory receptors are located in our eyes and you can quickly get a sense for just how important visual cues are when it comes to the marketing message your business is trying to send.
The first actual “broadcast” of the Olympics happened on closed-circuit television in Berlin, Germany for the 1936 Summer Olympic games, but it took nearly thirty years until the USA followed suit.
In 1960, CBS paid $50,000 for the rights to broadcast the winter games in the USA—which was the first time the games were aired on television in America. Seeing their investment pay off, CBS doubled down in that same year for the Summer games by spending a whopping $394K (an estimated $3.15 million in today’s dollars) to obtain exclusive distribution rights for the summer games in the USA.
Do you know why your customers buy from you?
Not just a statement that you’ve crafted as to why your product or service is superior to your competitors, no… do you actually understand the decision making process going on in your potential customer’s mind when they decide whether or not your product is right for them?
For years, marketers and salespeople alike have worked hard to reduce the sales process down to a scientific formula—some know it as the AIDA formula. The AIDA formula explains that a buyer must become
Learn how to effectively use social media to build your brand and cultivate a loyal fan base.
This consultation includes the following components:
Interview: Element212 will review:
Recommendations:
Learn how to optimize your website and improve your website’s ranking in search engines such as Google.
This consultation includes the following components:
Approach: Element212 will provide:
Recommendations: You will receive:
Duration: 7-9 Weeks
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Duration: 14 days
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
Duration: 5 days
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
Duration: 3 days
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Duration: 7 days
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.
