Our team was getting prepared to attend an event right here in Anderson, Indiana. We were looking for something bold to say during our 60 second pitch, something that would grab the attention of a room full of women.
We ladies enjoy a nice joke, especially if it is just slightly racy. So we looked around online. (It’s not exactly easy to find a good joke about branding. I guess people take their brands seriously…)I remembered a blog post a friend shared on Facebook last month that explained social media through the metaphor of a donut.
With that in mind, I stumbled upon this website , and they had an oldie but a goodie posted that explained marketing and branding through the metaphor of sex and pickup lines. I love the original, but there was no way we could get away with using it at the event. So, we mixed it up a little bit and created our own version. We hope you like it:
Over the years we have gotten a lot of questions about what in the heck is the difference between marketing and branding. Here’s how we explain it:
You go to a party and you see a cute guy across the room. You go up to him and say, “Hi, I’m free for dinner Friday, how about it?”
That’s Direct Marketing.
You go to the coffeeshop and you see a gorgeous man across the room. You give your girlfriend a buck. She goes up and says “Hi, my friend over there is free for dinner Friday night, how about it?”
You go to the mall and see a handsome hunk across the room. You recognize him. You walk up to him, refresh his memory about how you met, then you say, “I’m free for dinner Friday night, how about it?”
That’s Customer Relationship Management.
You’re at a party with your boyfriend, when a gorgeous fellow walks in, smiles & buys you a glass of wine. You spill the drink on your boyfriend, send him on his way.
That’s your trade-in policy.
You go to a party, you see the man of your dreams across the room. HE COMES OVER to you and says, “Hi, I hear you’re a great dinner date, are you free Friday night?”
Now THAT is the power of Branding.
If you have any jokes that pertain to the type of business YOU are in, we hope you will tell us!