Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

EMAIL MARKETING

RESPONSIVE, OPTIMIZED, & READY

Why Email Marketing Matters

When done correctly, email marketing allows you to build meaningful relationships with clients and potential clients. It is a major advantage of “taking your business online” because it leverages the power of the internet to help your business run more efficiently. Whether you sell a product or provide a service, email marketing allows you to implement your sales process online and automate the process so it works 24/7 for your business.

Email marketing gives you the ability to turn potential clients into loyal customers who return to your business time after time because they love your brand and believe in your product or service. This is done by curating a sales funnel in which you gather leads and turn them into customers buy guiding them on a journey where you connect with them, educate them about your product or service, provide value to them through meaningful resources, and eventually sell to them. This complex process is fully automated and works continuously behind the scenes to nurture your leads into customers.

WHAT BENEFIT
CAN EMAIL
AUTOMATION
OFFER ME?

Do you have a website that is currently getting leads but you would like to increase the overall effectiveness of your processes? Or maybe your leads are falling off, and not converting into sales?
Market based on Behavior icon
Up-Sell-Cross-Sell-icon
Bigger-piece-of-the-pie-icon
Market based on Behavior icon

Market Based
on Behavior

We build sales funnels that respond to user behavior, which makes your message more effective. Specific sales funnels can be triggered based on what a visitor shows interest in and how they interact with your website and other online content.
Up-Sell-Cross-Sell-icon

Up-Sell &
Cross-Sell

Sales funnels put this process on autopilot because it is exponentially easier to turn customers into repeat customers once you know their interests and behaviors. In turn, this marketing approach increases the lifetime value of your customers.
Bigger-piece-of-the-pie-icon

A Bigger Piece
of the Pie

It is estimated that less than 2% of cold traffic exposed to an offer will convert into customers. However, sales funnel email marketing helps nurture that cold audience into a warm audience and can greatly increase conversion rates.
THE AUTOMATED EMAIL
MARKETING PROCESS

THINK OF IT LIKE A FUNNEL THAT IS NARROWING DOWN
YOUR TARGET AUDIENCE.

Opt-In

In this step, you offer something of value on your website or at a trade show, such as exclusive content, an infographic, or a whitepaper, in exchange for an email address.

Impress

Now it’s time to impress your leads and convince them of their need for your product or service. This is done by positioning your company as an industry expert and trusted resource on the industry topic. You can also providing further incentives through discounts or exclusive offers.

Filter

 

Leads who are not a good fit for your company are automatically weeded out during this automated email process. Filtering is a good thing because it allows you to avoid wasting valuable time on leads who will never turn into customers.

Sell

Once a lead converts into a client/customer, email automation allows you to market to them based on their behaviors and upsell or cross sell based on previous purchases.

Opt-In

In this step, you offer something of value on your website or at a trade show, such as exclusive content, an infographic, or a whitepaper, in exchange for an email address.

Impress

Now it’s time to impress your leads and convince them of their need for your product or service. This is done by positioning your company as an industry expert and trusted resource on the industry topic. You can also providing further incentives through discounts or exclusive offers.

Filter

 

Leads who are not a good fit for your company are automatically weeded out during this automated email process. Filtering is a good thing because it allows you to avoid wasting valuable time on leads who will never turn into customers.

Sell

Once a lead converts into a client/customer, email automation allows you to market to them based on their behaviors and upsell or cross sell based on previous purchases.

View Our Work

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.