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Team Member Spotlight: Brand Strategist Kyle Burke

March 28, 2018

What is the most challenging aspect of Marketing in 2018?
The most challenging (and often most exciting) aspect of Marketing in 2018 is trying to stay ahead of the changes and advancements that take place in the industry on a seemingly daily basis. It seems that as soon as we grow comfortable with one tool or solution another, what appears to be better, tool comes along and we start the process all over again! This is also what makes it one of the most exciting parts of Marketing! We cannot afford to fall behind in any aspect of the industry so we never stay in one place too long, we’re always looking for the next and best solution around the corner!

Share a fun E212 moment you experienced lately:
A few of us have participated in the Downtown Walk Around that has become a weekly event in the Downtown Anderson community and they have been a lot of fun! It’s nice to be out in the community meeting others from around the area and introducing them to the great team of people we have here at Element212.

Share a recent success you have had with a client project:
One of the recent successes I have experienced with one of my clients is the work we are doing for Kevin Majeski. Kevin is a real estate agent in the Madison County area and needed some help creating videos that share his knowledge base with his potential customers. I LOVE the videos we have made for Kevin and believe they are a huge value to his brand! Kevin gave us clear direction on how he wanted to position these videos, as well as on the “feel” that he wanted them to have. Our designer and video editor Erika then performed her magic, and the results are awesome! Kevin is also extremely happy with the videos which is what makes what we do all worth it.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"

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