Tips For Getting Customer Feedback

Every company depends upon a vital part of their business: customers. The goal of any company is to create a product or service that uniquely meets the needs of its customers and market it with respect, integrity, and overall concern that the buyer gets what he or she wants. How does a business understand the desires of its customers, and how does that business receive honest feedback from its users?

1. Survey options on the website, as well as on any product pages, will give buyers a chance to comment on whether or not the product was satisfactory. Any comments in the feedback sections of the site will inform future customers if the product is worth the investment. Survey links can also be provided on product receipts or follow-up communications, so if the business makes a mistake, the customer knows right away that he or she can leave feedback.

2. Allow for online polls. Aside from surveys, polls are one way of giving the market a tool to give honest feedback. Some companies can offer a “What would you like to see more of?” poll to encourage voters to take part in the business’ improvement. Customers enjoy giving their opinion and a poll is a fast and easy way to do that.

3. Giving out prizes is another option to increase customer feedback. Offering a free product, service, or discount to each person who gives feedback within, say 24 hours, can provide the extra boost of motivation people need to participate.

4. Networking sites like Facebook and Twitter often have reviews from customers on their personal accounts, and sometimes on the business pages themselves. By checking these sites frequently, a business can catch its problems and respond quickly to any customer complaints, which is key to customer satisfaction.

5. By openly asking customers about their experience with the product or service, businesses can build strategy based on facts instead of assumptions. Companies that take the time to chat regularly with their customers experience much more long-term growth than companies that rely on limited or outdated information.

The value of customer surveying is simple: it allows the company to proactively eliminate problems, offers customers the chance to be (and feel) heard, and improves sales if the feedback is integrated into future strategy. Growth for any company depends solely in the relationship with customers.

Share on facebook
Share on twitter
Share on linkedin

Enjoy this article? Be the first to see the latest marketing tips from the pros.

Thank You!

Thank you for considering Element212 to support your digital advertising needs. Please check your inbox for an email from Element212 and answer our discovery questionnaire to help us create the best advertising strategy for your business.

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.