Uncategorized Archives

How Family Businesses Compete Locally Online

As more consumers turn to the internet to find products and services, local businesses face increasing competition for attention online. Whether you’re a small restaurant,

Search Engine Optimization Grows Family Businesses

Having a strong online presence is essential for any family business, big or small. One of the most powerful tools for achieving that presence is

Benefits of Outsourcing Marketing

Effective marketing is essential for growth, but managing it in-house can be challenging and costly for many businesses. Outsourcing marketing to a professional agency provides

How Customer Segmentation Can Help Your Family Business Grow

As a family business owner, you take pride in your personal connections with customers. But how do you ensure your marketing and messaging reach the

Standing Out as a Family Business: How to Compete and Thrive

Family businesses bring a unique blend of values, history, and personal connections that other companies can’t replicate. Yet, many family business owners struggle to differentiate

Choosing the Right Internet Marketing Agency: What You Need to Know

When outsourcing your marketing, selecting the right internet marketing agency can be a game-changer for your business. Whether you’re a startup trying to make a

How to Develop Your Unique Family Business Marketing Plan

Running a family business comes with its unique challenges, especially when it comes to marketing. Without a clear plan, it can feel overwhelming, leaving you

Understanding Search Engine Optimization

Mastering Search Engine Optimization (SEO) is essential for any business looking to thrive online. In a highly congested digital space, successful SEO strategies are more

SEO Mistakes That Hurt Your Website’s Rankings

Search engine optimization (SEO) plays a crucial role in driving traffic to your website. However, many businesses unknowingly fall into common SEO traps that can

The Difference Between Local SEO vs. National SEO

Family businesses are constantly striving to improve their online visibility. When it comes to search engine optimization (SEO), two primary strategies often come into play:

SEO for Family Businesses: A Q&A Guide

FAQ: Boosting Your Family Business Website with SEO The digital landscape is becoming increasingly crowded, making it harder for businesses to reach and engage their

Refresh Your Website for Maximum Impact

A website redesign can be a transformative step for your business, breathing new life into your online presence and aligning it with current trends and

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

"Element212 was such a pleasure to work with! Your flexibility, timeliness, and professionalism throughout the recruiting video development have truly made this an experience I will fondly remember. I will recommend you to everyone I know!"

privacy & accessibility

MarketingMatters

Marketing
Matters