MARKETING MATTERS

An Interview with Founder and President Tammy Coleman

In celebration of Women’s History Month, we asked Tammy Coleman, Element212’s founder and president, a few questions about her journey as a businesswoman in the marketing industry. “If I have

Brand Insights^TM: Connect with Your Ideal Customers

The Brand InsightsTM takes an in-depth qualitative and quantitative analysis of your brand from both your team members’ and customers’ perspectives. It uncovers data around your company’s S.W.O.T., goals, internal/external

The What and Why of Gaining Real Feedback about Your Brand – From both Your Customers AND Your Own Team

In our previous blog post, we discussed how to measure success of your business and the importance of data and analytics. In this blog, we are going to touch on

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

Your current social media platforms
Competitive analysis
Target market analysis

Recommendations:

Social media posting strategy
Content overview strategy
Strategy evaluation
Develop followers
Tools & Resource recommendations
Quarterly review
Consistent branding across social media platforms

Schedule Your Free Strategy Session

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

Keyword selection strategy
Step-by-step instructions to maximize on-site optimization for your content
Tips on where to place and link keywords on your website
2 high-quality backlinks

Recommendations: You will receive:

An actionable strategy for improving on-site and off-site SEO
3 & 6 month check in and recommendations

Schedule Your Free Strategy Session

Full Brand Insights^TM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

Company S.W.O.T.
Company Goals
Internal/external perspectives
Brand perception gaps
Customer persona
Differentiators
Internal & External expectations
Customer buyer’s journey
Perceived value and benefits
High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

Marketing Collateral
Website
SEO
Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

Integrated marketing communications
Ongoing marketing messaging
Website audit
Brand positioning
Digital advertising

Schedule Your Free Strategy Session

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

Company growth goals
Company S.W.O.T.
Brand expectations & voice
Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

Marketing Collateral
Website audit
SEO audit
Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Schedule Your Free Strategy Session

Agile Brand Insights^TM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Schedule Your Free Strategy Session

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Schedule Your Free Strategy Session

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.

Schedule Your Free Strategy Session

MARKETING MATTERS

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An Interview with Founder and President Tammy Coleman

Brand Insights^TM: Connect with Your Ideal Customers

The What and Why of Gaining Real Feedback about Your Brand – From both Your Customers AND Your Own Team

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