Brand Research Helps Businesses Navigate Times of Transition
“Where do I begin?” “What are the critical threats and opportunities I should be focusing on?” “How do I get the information I need to
“Where do I begin?” “What are the critical threats and opportunities I should be focusing on?” “How do I get the information I need to
A great experience with a company can stick with a customer for years. It becomes the story they tell all their friends, the highlight of
When you think about remarkable brands, which ones come to mind? There are a few that always seem to show up on the list: Disney,
Disney. Apple. Starbucks. Nike. These are some of the most revered brands in the world. They each own their product or service category, they’ve amassed
Year after year, many companies spend thousands of dollars on branding. For some, this is justified as a worthwhile investment, while for others, it seems
Deciding on marketing and branding initiatives for your company shouldn’t feel like taking a stab in the dark. To reap the best results from your
Metrics and a return on your marketing investment are indeed very important. But there is another essential piece when outsourcing your marketing efforts that is
Your brand image is much more than your corporate logo. It is woven into every touchpoint between you and your customers. Developing a consistent, well-executed
Is your marketing agile? Marketing strategies should be based on real data and built around both the short-term and long-term vision for your company. Agile
It seems that we all know those two or three people that seem to effortlessly and legitimately know something about everything. These are the people we quickly grow to hate or depend on for the answers to all of our menial inquisitions throughout the day. Ever wonder how they do it? They probably just made an effort.
Blogging-What’s a B2B Company to Do? If you’re responsible for marketing or business communications at a B2B company and you’re still on the fence about incorporating a blog into your business-aligned communication strategy, this post should be of interest. HiveFive, a Cambridge, Mass.-based internet marketing software solutions company, has released the results of a marketing research survey that suggests many business-to-business companies don’t fully grasp the business opportunities associated with blogging. Some, in fact, see it as a resource drain. Hence, the title of this blog “Blogging-What’s a B2B Company to Do?”.
We all know that loyal, long-term customers are the lifeblood of most businesses. Current customers are less expensive to sell to than potential customers, and they are often your personal army of advocates.
Here are 3 specific reasons to take the time to foster your loyal customer base:
-They are a great source of referrals of potentially good customers.
Client Testimonials
