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Give Us a Call Today! 317.296.7314

Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

DIGITAL MARKETING

FROM AWARENESS TO CONVERSION

WHY DIGITAL
MARKETING
MATTERS

Digital marketing is a term that encompasses a number of internet marketing methods. Essentially, it allows businesses to break free from traditional, cumbersome marketing models and utilize new methods that will allow you to focus more on your company’s core competencies while empowering you to outshine your competitors in sales and profits.

With traditional marketing models, businesses experience road blocks due to the limitations of reach, tracking, metrics, and high printing costs. However, utilizing digital marketing methods can allow you to expand your reach, educate and interact with potential customers, and automate your sales and purchase process without having to increase manpower. Thanks to digital marketing, you have the potential to grow from a local business with limited reach to a global business with unlimited reach. Regardless of your business, digital marketing presents opportunities to support the sales process at your physical location and in some cases, completely duplicate or replace the storefront location for your business.

WHAT IS DIGITAL MARKETING?

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SEARCH & SOCIAL ADVERTISING

Through social media and search, digital advertising allows you to identify your ideal customers and be sure you get in front them.

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SEARCH ENGINE OPTIMIZATION

With SEO, you can ensure that your website is getting in front of potential customers when they are searching for your product or service.

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INBOUND MARKETING
& AUTOMATION

From awareness to purchase, inbound marketing allows you to automate your sales process and follow through with your customers.

WHAT BENEFIT CAN

DIGITAL MARKETING
OFFER ME?

Digital marketing presents opportunities that previous advertising methods never could. It is an invaluable tool for expanding reach and boosting your brand.

Here are 5 advantages you will experience when you choose to implement digital marketing for your business:

5 Advantages

24/7 Sales Agent

Accurate ROI Metrics

Drive digital traffic

Automate communications and processes

Brand reputation management

  • 24/7 Sales Agent
  • Accurate ROI Metrics
  • Drive digital traffic
  • Automate communications and processes
  • Brand reputation management

WHAT BENEFIT CAN 
DIGITAL MARKETING OFFER ME?

Digital marketing presents opportunities that previous advertising methods never could. It is an invaluable tool for expanding reach and boosting your brand.

Here are 5 advantages you will experience when you choose to implement digital marketing for your business:

5 ADVANTAGES

  • 24/7 Sales Agent
  • Accurate ROI Metrics
  • Drive digital traffic
  • Automate communications and processes
  • Brand reputation management

View Our Digital Advertising Work

Let's Talk!

We're Ready.
Are You?

Let's Talk!

We're Ready.
Are You?

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand Insights Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand Insights Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.