{"id":4700,"date":"2017-02-20T16:01:49","date_gmt":"2017-02-20T21:01:49","guid":{"rendered":"https:\/\/element212.com\/?p=4700"},"modified":"2017-02-20T16:01:49","modified_gmt":"2017-02-20T21:01:49","slug":"establishing-your-website-budget","status":"publish","type":"post","link":"https:\/\/element212.com\/establishing-your-website-budget\/","title":{"rendered":"Establishing Your Website Budget"},"content":{"rendered":"<p>Your marketing budget will vary depending on your industry\u2014but all the experts agree it should be <strong>between 2% and 12% of <em>gross<\/em>sales.<\/strong><\/p>\n<p>In other words, if you\u2019re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors,\u00a0 to <a href=\"\/\"><strong><em>market and promote your brand<\/em><\/strong><\/a>.<\/p>\n<p>For a <a href=\"https:\/\/element212.com\/brand-insights\/\">brand-building project<\/a> which <em>just<\/em> focuses on the key components of <a href=\"https:\/\/element212.com\/branding-tips\/\">branding<\/a>, most companies will spend between $30,000 and $75,000. When I say \u201ckey components\u201d, I\u2019m referring to the <em>essential<\/em> branding elements that most companies need:<\/p>\n<ul>\n<li>Naming<\/li>\n<li><a href=\"https:\/\/element212.com\/logo-design\/\">Logo<\/a><\/li>\n<li>Collateral<\/li>\n<li><a href=\"https:\/\/element212.com\/website-design\/\">Custom web site<\/a><\/li>\n<li>Presentations<\/li>\n<li>Blog<\/li>\n<li><a href=\"https:\/\/element212.com\/marketing-services\/email-marketing\/\">Email campaigns<\/a><\/li>\n<li><a href=\"https:\/\/element212.com\/seo-campaign\/\"><abbr title=\"Search Engine Optimization\">SEO<\/abbr><\/a><\/li>\n<li>Basic <abbr title=\"Public Relations\">PR<\/abbr><\/li>\n<\/ul>\n<p>This cost logically adjusts with the size of the company\u2014larger companies, or well-funded start-ups, may spend a lot more to enter the market with authority. But $30\u2013$75k is a typical kind of figure.<\/p>\n<p>If what I\u2019m saying is a surprise to you, you should know that I didn\u2019t make these guidelines up. They\u2019re publicized by organizations like <abbr title=\"Service Corps Of Retired Executives\">SCORE<\/abbr> and the <abbr title=\"United States Small Business Administration\">USSBA<\/abbr>. They\u2019re benchmarks based on real statistics and actual business case studies, and they\u2019re the reason venture capitalists will usually <em>require<\/em> a sizeable marketing budget. If you\u2019d like to learn more, here are some good articles that offer more insight into setting a marketing budget (of which your website design cost is a <em>major<\/em> consideration):<\/p>\n<ul>\n<li><a href=\"http:\/\/www.imageworksstudio.com\/blog\/2009\/setting-marketing-budget\/index.html\">http:\/\/www.imageworksstudio.com\/blog\/2009\/setting-marketing-budget\/index.html<\/a><\/li>\n<li><a href=\"http:\/\/www.score.org\/m_pr_11.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.score.org\/m_pr_11.html<\/a><\/li>\n<li><a href=\"http:\/\/www.sba.gov\/smallbusinessplanner\/manage\/marketandprice\/SERV_MSTRAT_MKTBUD.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sba.gov\/smallbusinessplanner\/manage\/marketandprice\/SERV_MSTRAT_MKTBUD.html<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your marketing budget will vary depending on your industry\u2014but all the experts agree it should be <strong>between 2% and 12% of <em>gross<\/em>sales.<\/strong><\/p>\n<p>In other words, if you\u2019re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors,\u00a0 to <strong><em>market and promote your brand<\/em> <\/strong>.<\/p>\n","protected":false},"author":3,"featured_media":10240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[97,76],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Establishing Your Website Budget - Element212<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/element212.com\/establishing-your-website-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Establishing Your Website Budget - Element212\" \/>\n<meta property=\"og:description\" content=\"Your marketing budget will vary depending on your industry\u2014but all the experts agree it should be between 2% and 12% of grosssales. 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